Introduction: Why Zalo Influencers Matter for US Brands?
Vietnam is one of the fastest-growing digital markets in Southeast Asia, with over 76 million internet users and an incredibly high social media engagement rate. While global platforms like Facebook and Instagram dominate in many regions, Vietnam has its own homegrown digital giant—Zalo.
Zalo, often called “Vietnam’s version of WeChat”, is more than just a messaging app. It’s a super-app that integrates social networking, e-commerce, and live content, making it a powerful marketing channel for brands looking to enter the Vietnamese market. But which influencers are worth collaborating with?
In this guide, we’ll introduce the top 10 Zalo influencers in Vietnam, explain why they are successful, and how US businesses can leverage their influence for brand growth.
1. Why Zalo Influencers Are Crucial for Market Success?
Unlike Facebook or TikTok, where content can feel oversaturated, Zalo influencers maintain a closer and more trusted relationship with their followers.
Key Reasons to Work with Zalo Influencers
📌 Massive Local User Base – Zalo has 70+ million active users in Vietnam.
📌 Higher Trust Factor – Unlike other platforms, Zalo focuses on verified accounts, reducing fake engagement.
📌 E-commerce Integration – Many influencers use Zalo to sell products directly, making it ideal for brand partnerships.
💡 Did You Know? Zalo is the #1 messaging app in Vietnam, outranking even Facebook Messenger in local adoption.
2. The Top 10 Zalo Influencers You Should Know
1. Nguyễn Văn Phúc – The Tech Guru
📱 Why Work with Him?
- One of Vietnam’s top Zalo tech influencers, reviewing smartphones, gadgets, and AI-driven devices.
- Partnered with brands like Samsung Vietnam & Xiaomi for exclusive product launches.
- Best suited for tech brands, gaming accessories, and consumer electronics.
🔍 Marketing Tip: Tech influencers drive high engagement and conversion rates, especially when they offer exclusive discounts.
2. Phạm Hồng Nhung – Beauty & Skincare Queen
💄 Why She’s a Must-Follow?
- Specializes in organic beauty products and skincare routines.
- Has a highly engaged female audience, making her perfect for cosmetic brands and wellness companies.
- Frequently hosts Zalo Live Q&A sessions, offering personalized skincare advice.
✨ Interesting Fact: The Vietnamese beauty industry is booming, and local influencers like Nhung drive significant product sales.
3. Trần Quốc Huy – Fitness & Health Influencer
💪 Why Brands Love Him?
- A fitness coach who shares workout tips, diet plans, and healthy lifestyle hacks.
- Engages followers through live workout sessions and personalized fitness coaching.
- A great match for sports brands, nutrition supplements, and fitness equipment.
⚡ Pro Tip: Vietnamese consumers trust local fitness influencers over international ones, making regional partnerships highly effective.
4. Hoàng Minh Tuấn – The Viral Comedy King
😂 Why His Content Works?
- One of the most-followed comedy influencers on Zalo.
- Specializes in relatable, everyday humor that resonates with young Vietnamese audiences.
- Ideal for youth-focused brands, food & beverage companies, and lifestyle products.
🎤 Common Misconception: Some brands avoid comedy influencers, but humor boosts brand recall and engagement significantly.
5. Nguyễn Thị Mai – Vietnam’s Foodie Sensation
🍜 Why Food Brands Partner with Her?
- A leading Vietnamese food vlogger, sharing local & international culinary experiences.
- Runs a Zalo community where she recommends restaurants, recipes, and food hacks.
- Best suited for restaurant promotions, food delivery apps, and kitchen appliance brands.
🍣 Marketing Insight: Vietnamese food influencers generate high conversions for F&B brands, especially when tied to local food culture.
6. Lê Quang Dũng – Vietnam’s Travel Expert
✈️ Why Work with Him?
- A travel blogger covering hidden gems, luxury stays, and adventure tourism in Vietnam.
- Engages his audience through Zalo live sessions and travel Q&A.
- A great match for hospitality brands, airlines, and travel gear companies.
🗺️ Did You Know? Vietnam’s travel industry is projected to hit $35B by 2030, making travel influencers highly valuable partners.
7. Vũ Hoàng Nam – The Gaming Star
🎮 Why He’s a Key Player?
- One of Vietnam’s most popular gaming influencers on Zalo, known for streaming PUBG, Free Fire, and FIFA.
- Hosts gameplay reviews, gaming hardware tests, and eSports events.
- Perfect for gaming brands, console makers, and PC hardware companies.
🔥 Fun Fact: Vietnam is home to over 20 million gamers, making it one of Southeast Asia’s biggest gaming hubs.
8. Trần Ngọc Linh – The DIY & Home Expert
🏡 Why Brands Love Her?
- Shares home organization tips, DIY hacks, and budget-friendly decor ideas.
- Popular among young Vietnamese homeowners and renters.
- Best suited for home decor, furniture, and eco-friendly brands.
🔍 Marketing Tip: DIY content performs exceptionally well on Zalo due to its practical & visual nature.
9. Đỗ Hải Anh – Vietnam’s Top Parenting Influencer
👶 Why She’s a Trusted Voice?
- Shares parenting tips, baby care hacks, and family lifestyle advice.
- Partnered with baby product brands, educational programs, and health organizations.
- A great match for childcare brands, maternity products, and family-oriented businesses.
💡 Did You Know? Family & parenting content is one of the fastest-growing niches on Zalo.
10. Nguyễn Văn Long – Business & Finance Influencer
💼 Why He’s a Smart Pick for Brands?
- Specializes in personal finance, cryptocurrency, and investment strategies.
- Helps Vietnamese entrepreneurs and young professionals make smarter money decisions.
- Perfect for banks, fintech startups, and financial education brands.
📊 Success Story: Several fintech brands have increased sign-ups by 300% after partnering with Vietnamese finance influencers.
Conclusion: Choosing the Right Zalo Influencer for Your Brand
The Vietnamese influencer market is booming, and Zalo is at the heart of it. Whether your brand is in tech, beauty, gaming, travel, or lifestyle, there’s a Zalo influencer ready to help you connect with local audiences.
By leveraging the right influencer partnerships, brands can enhance visibility, drive engagement, and boost sales in one of Southeast Asia’s most dynamic markets. Ready to tap into Vietnam’s digital economy? Start collaborating with top Zalo influencers today!
