If you’re a brand or content creator eyeing the Saudi Arabia market, you know that YouTube is a goldmine for engagement. As of May 2025, the landscape in Saudi Arabia has shifted significantly, with local influencers commanding massive audiences and making collaboration a must for any savvy marketer. But who are the top YouTube influencers in Saudi Arabia that you should partner with? Whether you’re looking to boost brand awareness or drive sales, this list of top 10 influencers will give you a clear roadmap to success.
📢 Why Collaborating with Saudi Arabia YouTube Influencers Matters in 2025
Saudi Arabia’s digital scene is booming. With over 40 million internet users and a high smartphone penetration rate, YouTube is the go-to platform for entertainment, education, and shopping inspiration. Local influencers have built trust within their communities, making them powerful allies for brands wanting authentic reach.
For US-based advertisers, understanding the local culture, payment methods (like Mada and STC Pay), and legal environment is crucial. Collaborations typically involve brand deals, sponsored content, and product placements. The key is identifying influencers with genuine engagement, not just subscriber count.
🌟 The Top 10 YouTube Influencers in Saudi Arabia for 2025
Here’s a curated list of influencers you should consider for your next collaboration:
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Faisal Alhassan
A tech and lifestyle creator with over 12 million subscribers. Faisal’s reviews and unboxings reach young, tech-savvy Saudis. His honest approach makes him a trusted voice. -
Noura Albalawi
A beauty and fashion guru with 9 million followers. Noura’s tutorials and hauls are perfect for brands in cosmetics, apparel, and accessories targeting women. -
Mohammed Alhassan
A comedy and vlog creator with 8.5 million subs. His humorous take on Saudi culture resonates widely, ideal for entertainment or casual brand placements. -
Lina Alkhudair
A fitness and wellness influencer with 7 million followers. She promotes health brands, gyms, and nutritional products authentically. -
Sami Alharthi
A gaming YouTuber with a growing audience of 6.2 million. He’s perfect for gaming brands, tech gadgets, and youth-focused campaigns. -
Reem Alzahrani
A family and lifestyle influencer with 5.8 million subscribers. Her content appeals to family-oriented audiences and brands in FMCG. -
Omar Alsharif
Tech reviewer and vlogger with 5.2 million followers. Likes to unbox the latest gadgets, ideal for electronics brands. -
Huda Alharthy
Travel and adventure vlogger with 4.9 million subs. She offers opportunities for tourism, hospitality, and lifestyle brands. -
Khalid Almutairi
A food and cooking YouTuber with 4.3 million followers. Perfect for F&B brands aiming to reach foodies. -
Sara Alhassan
A fashion influencer with 3.9 million subscribers. She collaborates with local and international brands in luxury and streetwear.
⚙️ How to Approach and Collaborate with Saudi Influencers
In the US, influencer marketing is straightforward — direct DMs, email pitches, or through agencies. But in Saudi Arabia, building genuine relationships is key. Many top influencers prefer working with brands that understand local customs and offer fair compensation, often via PayPal, direct bank transfer, or local e-wallets like STC Pay.
Make sure your campaign aligns with local cultural norms. For instance, modesty and respect are highly valued, and content should be culturally sensitive. Also, consider the legal side—disclosures and sponsorship labels are regulated, so stay compliant.
💡 Practical Tips for Successful YouTube Collaborations in Saudi Arabia
- Localization is everything: Use Arabic captions or bilingual scripts to connect better.
- Offer value: Influencers prefer collaborations that benefit their audience—product trials, exclusive discounts, or giveaways.
- Leverage local trends: In 2025, trends like gaming, beauty, and lifestyle are hot topics.
- Track performance: Use UTM links and custom codes to measure ROI accurately.
- Payment methods: Be flexible—most influencers prefer bank transfers or local e-wallets.
📊 Data Insights: What Works in Saudi Arabia in 2025
Recent data shows that influencer collaborations in Saudi Arabia generate 30-50% higher engagement rates compared to traditional ads. Moreover, influencers with 5-10 million followers tend to have the most engaged audiences, especially when content is relatable and authentic.
The average cost per sponsored video ranges from $10,000 to $50,000, depending on the influencer’s reach and niche. Micro-influencers (under 1 million followers) are also gaining traction, offering cost-effective options with high engagement.
❗ Risks and Pitfalls to Watch Out For
- Cultural missteps: Always vet content for cultural appropriateness.
- Fake followers: Use tools like Social Blade or HypeAuditor to verify engagement quality.
- Legal compliance: Clearly disclose sponsored content to adhere to local laws.
- Overpaying: Don’t get scammed— negotiate fair rates and set clear deliverables.
People Also Ask
How do I find the right YouTube influencer in Saudi Arabia for my brand?
Look for influencers with high engagement rates, relevant niche audiences, and content that aligns with your brand values. Use influencer marketing platforms like BaoLiba, or do manual research on YouTube and social media.
What are the common payment methods for Saudi influencers?
Most prefer bank transfers, PayPal, or local e-wallets such as STC Pay. Ensure to agree on payment terms upfront and consider contractual agreements.
Is it better to work with micro or macro-influencers in Saudi Arabia?
Both have their advantages. Micro-influencers (under 1 million followers) often have higher engagement and lower costs, while macro-influencers (above 1 million) provide broader reach. For niche targeting, micro-influencers are usually more cost-effective.
Conclusion
In 2025, collaborating with top YouTube influencers in Saudi Arabia is a smart move for US brands aiming to penetrate the Middle Eastern market. The key is understanding local nuances, building genuine relationships, and crafting culturally resonant content. By partnering with the right influencers, you can unlock massive engagement and ROI.
BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for more insider tips!
