Looking to tap into Indonesia’s booming YouTube scene? If you’re an advertiser or brand based in the United States aiming to grow your presence in Southeast Asia, collaborating with top Indonesian YouTube influencers is a no-brainer. As of 2025, Indonesia remains one of the fastest-growing digital markets in the world, with millions of active YouTube viewers and a vibrant influencer community. But which influencers are worth your time? Let’s cut through the noise and dive into the top 10 YouTube influencers in Indonesia you should consider for collaboration.
📈 Why Collaborate with Indonesian YouTube Influencers?
Before we list the top names, it’s worth understanding why Indonesia is a goldmine for YouTube marketing. With over 100 million internet users, Indonesia boasts a young, mobile-first audience that prefers authentic, relatable content. Influencers here wield significant sway over consumer choices, especially among Gen Z and Millennials.
Plus, the YouTube ecosystem in Indonesia is diverse—from comedy and lifestyle to tech reviews and beauty tutorials—making it easier for brands to find niche creators aligned with their target market. Collaborating with Indonesian influencers also means you can leverage local payment methods like GoPay or DANA, and tap into the country’s cultural nuances to craft campaigns that resonate deeply.
💡 Top 10 YouTube Influencers in Indonesia for Collaboration
Here’s a curated list of Indonesian YouTubers who have proven their influence and engagement:
1. Ria Ricis
Ria Ricis is a household name in Indonesia, with over 20 million subscribers. Her content spans comedy skits, lifestyle, and family vlogs. Her wide appeal makes her perfect for brands targeting young audiences, especially in fashion, FMCG, and entertainment.
2. Atta Halilintar
With more than 30 million subscribers, Atta is one of Indonesia’s top digital entrepreneurs and influencer icons. His content includes travel, lifestyle, and motivational videos, making him ideal for brand collaborations in tech gadgets, travel, and personal development.
3. Baim Wong
Known for his comedic sketches and family-friendly content, Baim Wong commands a loyal fanbase. His versatility allows for creative brand integrations, especially in beauty, fashion, and food sectors.
4. Jess No Limit
A gaming superstar with over 15 million subscribers, Jess No Limit is the go-to influencer for brands targeting gamers and tech-savvy audiences. His streams and reviews can effectively showcase gaming gear, smartphones, and entertainment.
5. Tasya Farasya
Tasya’s beauty and lifestyle content have made her a key influencer in Indonesia’s beauty scene. Collaborating with her can boost visibility for cosmetics, skincare, and fashion brands.
6. Raditya Dika
Raditya combines comedy, storytelling, and vlogs, appealing to a broad adult demographic. His influence can help brands in entertainment, tech, and lifestyle sectors.
7. Gita Gutawa
Gita is a singer and influencer with a refined audience. Her musical background and elegant content make her suitable for premium brands in fashion and luxury.
8. Niko Al Hakim (Omelas)
As a lifestyle vlogger focusing on daily life and family, Niko appeals to middle-class viewers. Ideal for home appliances, family products, and local brands.
9. Keanu Angelo
A teen idol and trendsetter, Keanu is popular among teenagers. Collaborate with him for youth-oriented campaigns, especially in fashion, gadgets, and entertainment.
10. Milea
A rising star in the beauty sector, Milea’s makeup tutorials and skincare routines attract young women. Perfect for cosmetic brands wanting authentic engagement.
📢 How to Approach Indonesian Influencers for Collaboration
Reaching out to Indonesian YouTubers from the US involves understanding local customs and expectations. Most influencers prefer direct communication via email or their official social media handles. It’s essential to be transparent about campaign goals, deliverables, and compensation.
Payment methods in Indonesia are often via bank transfer, e-wallets like GoPay, or PayPal. Offering clear contracts and respecting local legal standards helps build trust. Also, considering cultural sensitivities and language preferences (using Bahasa Indonesia in briefs) shows professionalism and respect.
❗ Risks and Pitfalls to Watch Out For
Don’t get caught up in just follower count—engagement rate matters more. Some influencers inflate their numbers or buy followers, so vet their engagement ratios and authenticity.
Also, understand local advertising laws—Indonesia has strict regulations on promotional content, especially around health, religion, and political topics. Always ensure your campaign complies with local laws to avoid legal trouble.
📊 Data Insights: Indonesia’s YouTube Market in 2025
According to recent reports, Indonesia’s YouTube watch time has increased by 35% over the past year. The platform is now the primary source of entertainment for many Indonesians, surpassing traditional TV. The average Indonesian YouTuber’s engagement rate hovers around 4-6%, which is solid compared to Western markets.
Brands collaborating with top influencers see a return on investment (ROI) of up to 300%, with some campaigns going viral within days. The key is authenticity—Indonesian viewers value real, relatable content over polished ads.
🤔 People Also Ask
How do I find the best YouTube influencers in Indonesia for collaboration?
Start by analyzing engagement rates and audience demographics. Use platforms like BaoLiba, which helps connect brands with vetted influencers. Also, look for influencers whose content aligns with your brand values and target market.
What are the typical costs for collaborating with Indonesian YouTubers?
Costs vary based on follower count, content complexity, and campaign scope. Micro-influencers (10K-100K subs) may charge $200-$1,000 per sponsored video, while top-tier creators can ask $10,000 or more. Always negotiate based on deliverables and performance metrics.
Can US brands work with Indonesian influencers remotely?
Absolutely. With the rise of digital payments and collaboration tools like Zoom and Slack, remote partnerships are seamless. Just remember to respect time zones, cultural nuances, and legal requirements.
Conclusion
In 2025, Indonesia remains one of the hottest markets for YouTube influencer marketing. Collaborating with the right top 10 influencers can exponentially boost your brand’s visibility and credibility in Southeast Asia. From comedy and lifestyle to gaming and beauty, these creators have the reach and engagement to drive results.
Understanding local payment methods, legal standards, and cultural sensitivities will set your campaigns up for success. So, whether you’re launching a new product or building brand awareness, don’t overlook the power of Indonesian YouTube influencers.
BaoLiba will continue updating the latest trends in United States and global influencer marketing. Stay tuned and follow us for more insider tips!
