In the world of cross-border marketing, WhatsApp remains a powerhouse, especially in countries like Chile where it’s deeply woven into daily life. As of May 2025, savvy brands and agencies in the United States are waking up to the fact that collaborating with local influencers on WhatsApp can unlock serious engagement and conversions. But which influencers are worth the shot? Let’s dive into the top 10 WhatsApp influencers in Chile that you should seriously consider for your next collab.
📢 Why WhatsApp Influencer Marketing in Chile Matters
In the US, we’re used to Instagram, TikTok, and YouTube being the go-to platforms for influencer marketing. But in Chile, WhatsApp’s role is massive—think of it as their social hub for everything from daily chats to brand deals. Unlike typical social platforms, WhatsApp influencers often operate through private groups, broadcast lists, and one-on-one messaging, making campaigns more personal and trustworthy.
For brands looking to penetrate Chilean markets, partnering with WhatsApp influencers offers a more direct touchpoint. It’s about building trust, leveraging local language nuances, and tapping into community-driven content. Plus, as of 2025, WhatsApp’s API integrations allow some influencers to run semi-automated campaigns, making collaborations more scalable.
💡 How to Collaborate with WhatsApp Influencers in Chile
Before jumping into the list, a quick tip: in Chile, most influencer collaborations are paid via bank transfer or local payment apps like MercadoPago. Also, it’s crucial to understand local laws—disclosure rules are strict, and transparency builds trust.
In terms of engagement, Chileans prefer personalized messages, exclusive offers, and bilingual content (Spanish with some English for the US brands). When working with WhatsApp influencers, content should feel organic—think of it as a friendly recommendation rather than a hard sell.
📊 Top 10 WhatsApp Influencers You Should Collaborate With in Chile
1. Luis “El Techie” Rios
Luis is a tech enthusiast with a massive following in Chile’s urban centers. He runs a popular WhatsApp group called “Gadget Lovers Chile,” where he shares reviews, unboxings, and exclusive deals. Brands like Samsung and Xiaomi often tap him for product launches.
2. Camila “Beauty Queen” Lopez
Camila’s beauty tips and tutorials are shared through her private WhatsApp broadcast lists. She has a loyal community that trusts her recommendations on skincare and makeup brands, making her ideal for beauty and fashion collabs.
3. Juan “Foodie” Martinez
Juan runs a WhatsApp-based food review channel, recommending local restaurants, recipes, and snacks. Food brands and delivery services like PedidosYa collaborate with him to reach foodies directly.
4. Sofia “Travel Guru” Castillo
Sofia’s travel insights are highly trusted among Chileans who love exploring. She shares travel hacks, hotel deals, and exclusive promos through WhatsApp groups.
5. Diego “Fitness Coach” Ruiz
Diego engages a health-conscious audience via WhatsApp coaching groups. He’s perfect for fitness brands, supplement companies, and wellness apps.
6. María “Parenting Expert” Gomez
María’s parenting tips and product reviews have a dedicated following in Chile’s family communities. Brands targeting moms and kids often work with her.
7. Carlos “Music & Lifestyle” Vega
Carlos curates playlists, concert info, and lifestyle content. He has a niche but highly engaged audience, ideal for entertainment brands.
8. Paula “Eco Warrior” Fernandez
Paula promotes sustainable brands, eco-friendly products, and green initiatives through her WhatsApp network. She’s a rising star for brands with eco-conscious campaigns.
9. Andrés “Gamer” Soto
Andrés hosts gaming groups and streams game reviews. He’s a key influencer for tech and gaming brands trying to reach young Chileans.
10. Valentina “Fashion Blogger” Morales
Valentina shares fashion hauls, styling tips, and exclusive discounts via WhatsApp. She’s a go-to for clothing brands and accessory labels.
❗ Risks and How to Mitigate Them
While WhatsApp influencer marketing is powerful, it’s not without risks. Privacy concerns, compliance with local laws, and maintaining authentic engagement are key. Always have clear agreements—especially about disclosure—and ensure your influencer understands the importance of transparency.
🤔 People Also Ask
How do I find WhatsApp influencers in Chile?
Look for active groups, broadcast lists, or personal contacts who have a dedicated following. You can also partner with local influencer agencies like Chile Influencers Hub or use platforms like BaoLiba for verified influencer lists.
What’s the best way to pay WhatsApp influencers in Chile?
Most prefer bank transfers via BancoEstado or Banco de Chile. Digital wallets like MercadoPago are also common, especially for smaller collaborations.
Are WhatsApp influencer campaigns effective in Chile?
Yes, especially when campaigns are personalized and community-focused. Chileans trust recommendations from people they know or follow closely, making WhatsApp a goldmine for conversion.
📅 Final Thoughts
In 2025, WhatsApp influencer marketing in Chile is a trend that’s only gaining momentum. For US-based brands and agencies, understanding local nuances, leveraging trusted influencers, and crafting authentic content are the keys to success. Whether it’s tech, beauty, food, or lifestyle, partnering with the right WhatsApp influencers can give your brand a serious boost in Chile.
BaoLiba will continue updating United States influencer marketing trends—stay tuned and follow us for the latest insights.
