If you’re looking to crack the Swedish market or just wanna boost your brand visibility in Scandinavia, collaborating with local Twitter influencers is a no-brainer. As of May 2025, the social media scene in Sweden is thriving, with Twitter still holding a solid spot among brands and influencers alike. But who are the top players you need to know? Let’s dive into the top 10 Twitter influencers in Sweden that you should seriously consider for your next collab.
📢 Why Twitter Influencers Matter in Sweden
Sweden is known for its tech-savvy, progressive audience that loves to engage in meaningful conversations online. Twitter, while not as dominant as Instagram or TikTok, still plays a crucial role in shaping opinions, especially among professionals, journalists, and trendsetters. For brands, collaborating with Swedish Twitter influencers means tapping into authentic conversations, increasing brand trust, and reaching niche audiences with precision.
Plus, Swedish consumers are generally receptive to transparent and honest influencer marketing — so working with the right influencer can lead to high engagement and conversions. And with platforms like BaoLiba making cross-border influencer collabs easier, there’s no reason to miss out.
💡 Top 10 Twitter Influencers in Sweden for Collaboration
Here are the Swedish Twitter influencers you should keep on your radar:
1. @SofiaLundberg — Tech & Innovation Enthusiast
With over 150K followers, Sofia tweets about emerging tech, startups, and innovation. Her audience includes entrepreneurs, investors, and tech geeks. If you’re launching a new gadget or SaaS in Sweden, Sofia’s endorsement can give you some serious clout.
2. @ErikSvensson — Sustainability & Climate Action
Erik is a renowned environmental advocate with 120K followers. His tweets focus on climate policy, green tech, and eco-friendly lifestyle. Brands in renewable energy or sustainable fashion should consider partnering with Erik for impactful awareness campaigns.
3. @AnnaNord — Fashion & Lifestyle Blogger
Anna boasts 200K followers and is a go-to voice in Swedish fashion circles. She shares daily style tips, shopping hauls, and event coverage. Collaborating with Anna can help fashion brands or beauty products gain credibility in the local scene.
4. @JonasPettersson — Gaming & Esports
This influencer has carved a niche with 180K followers, mainly gamers and esports enthusiasts. If your brand targets younger demographics or gaming communities, Jonas is your guy for authentic engagement.
5. @KlaraOlsen — Business & Entrepreneurship
With 140K followers, Klara is a vocal advocate for women in business, startups, and leadership. Tech companies, financial services, and educational platforms can benefit from her influence to reach ambitious Swedish professionals.
6. @MikaelLarsson — Food & Culinary Scene
Foodies unite! Mikael’s 130K followers love his tweets about local eateries, recipes, and culinary trends. If you’re promoting Swedish food brands or restaurant chains, partnering with Mikael can spark great buzz.
7. @ElinJohansson — Cultural & Arts Advocate
Elin has 110K followers and champions Swedish arts, music, and cultural events. Brands involved in entertainment, events, or cultural projects should leverage her influence to connect authentically with the Swedish audience.
8. @FredrikAndersson — Fitness & Wellness
With 125K followers, Fredrik shares workout tips, wellness advice, and health trends. Fitness brands, health supplements, or sportswear companies should consider him for targeted campaigns.
9. @LinaHansson — Parenting & Family
Lina’s 100K followers are primarily Swedish parents and caregivers. Brands in baby products, family travel, or educational services can find her a valuable partner.
10. @OskarLind — Politics & Social Issues
Oskar engages in discussions about Swedish politics, social justice, and policy. His 90K followers include activists, students, and policy makers. Collaborating here is best for brands with a strong stance or social responsibility projects.
📊 How to Approach and Collaborate with Swedish Twitter Influencers
Getting a collab rolling isn’t just about DMs and mentions. Here’s how to do it right:
- Research Deeply: Know their content style, audience, and values. Authenticity beats transactional deals.
- Offer Value: Whether it’s a paid partnership, free products, or exclusive events, make sure your offer resonates.
- Use Local Payment Methods: Swedes prefer payments via Swish or bank transfer. Be transparent, and pay promptly.
- Set Clear Goals & KPIs: Define what success looks like—clicks, impressions, conversions—and track meticulously.
- Leverage Cross-Platform Synergy: Combine Twitter with Instagram, TikTok, or LinkedIn for maximum impact.
❗ Risks and Things to Watch Out For
While influencer marketing in Sweden is promising, beware of:
- Fake Followers: Always vet followers and engagement rates.
- Legal & Cultural Nuances: Swedish law emphasizes transparency in sponsored content. Disclose partnerships clearly.
- Language & Localization: Tweets should be in Swedish or at least bilingual if targeting local audiences.
- Payment & Contracts: Use clear contracts, and ensure payment via trusted channels.
People Also Ask
How do I find top Twitter influencers in Sweden?
Use influencer marketing platforms like BaoLiba, or do manual searches based on hashtags, trending discussions, and follower counts. Look for engagement rates and content relevance, not just follower numbers.
What’s the best way to approach Swedish Twitter influencers?
Start by engaging with their content genuinely—reply, share, comment. Then reach out via DM or email with a personalized pitch, highlighting why your brand aligns with their content.
Are Twitter collaborations effective in Sweden?
Absolutely. Though Instagram and TikTok are popular, Twitter’s niche communities—tech, politics, culture—are highly engaged. Authentic influencer collaborations can drive real results.
📅 Final Thoughts
Sweden’s Twitter scene offers a wealth of opportunities for brands to connect authentically with a progressive, engaged audience. By working with the right influencers—like Sofia, Erik, or Anna—you can boost your brand’s credibility, reach niche markets, and generate meaningful engagement.
Remember, influencer marketing is all about building genuine relationships and creating value. As of May 2025, smart brands are leveraging local influencers to stay ahead of the curve in Sweden’s competitive landscape.
BaoLiba will continue updating United States influencer marketing trends and insights. Stay tuned for more tips, strategies, and influencer spotlights!
