If you’re an advertiser or a brand looking to crack the Saudi Arabian market via Twitter, you better know who the real players are. As of May 2025, Twitter remains a powerhouse for social engagement in Saudi Arabia, with millions of active users and a vibrant influencer scene. Collaborating with the right influencers can make or break your campaign, especially when diving into local culture, language nuances, and payment methods. Here’s the lowdown on the Top 10 Twitter influencers in Saudi Arabia you should keep your eye on for your next big collab.
📢 Why Twitter Influencers Matter in Saudi Arabia
Twitter is king in Saudi Arabia, especially among youth and business communities. Unlike Western markets where Instagram or TikTok might steal the show, Saudi users flock to Twitter for real-time news, trending topics, and influencer opinions. Local brands like Saudi Telecom or Almarai leverage Twitter influencers to reach their audience authentically. For brands in the US, partnering with Saudi influencers offers a direct line into the cultural pulse, boosting brand awareness and conversions.
🌟 Top 10 Twitter Influencers in Saudi Arabia for Collaboration
1. Faisal Al-Khars – The Tech Guru
Faisal commands a massive following with his tech reviews and startup insights. His content is a mix of Arabic and English, making him perfect for US brands wanting a bilingual approach.
2. Layla Al-Omran – The Lifestyle Maven
Known for her fashion and lifestyle tweets, Layla has a loyal following among young women. She often partners with local brands like Zara Saudi and international brands expanding into the Gulf.
3. Mohammed Al-Hassan – The Business Strategist
A go-to source for economic news and entrepreneurship tips, Mohammed appeals to Saudi business owners and expatriates alike. US brands focusing on professional products should consider him.
4. Sara Al-Ghamdi – The Foodie Influencer
Sara shares her culinary adventures and local restaurant reviews. For US food brands or beverage companies, her influence can be a game-changer.
5. Abdullah Al-Qahtani – The Comedy & Entertainment Star
With humor and trending topics, Abdullah keeps his followers entertained and engaged. Ideal for light, fun campaigns or viral marketing.
6. Noura Al-Farsi – The Beauty & Skincare Expert
Noura’s tweets about beauty tips and product reviews attract a predominantly female audience. Collaborate with her for skincare or cosmetics brands.
7. Ali Al-Saadi – The Sports Fanatic
A favorite among sports lovers, Ali covers football, cricket, and local sports events. US sports brands can tap into his network for targeted campaigns.
8. Rania Al-Mutairi – The Travel & Culture Blogger
Rania showcases Saudi heritage and travel destinations, perfect for tourism campaigns or luxury brands targeting high-net-worth individuals.
9. Hassan Al-Ahmad – The Tech Entrepreneur
Hassan’s insights into startups and tech innovations resonate with younger, tech-savvy audiences. Ideal for SaaS or app launches.
10. Maha Al-Johani – The Activist & Educator
Maha advocates for social issues and education, adding a layer of authenticity and trustworthiness to your campaign, especially if aligned with CSR initiatives.
💡 How to Approach and Collaborate with Saudi Twitter Influencers
In Saudi Arabia, influencer collaborations often involve direct DMs, email outreach, or even through local agencies. Payment methods are diverse — bank transfers, PayPal, or even local e-wallets like STC Pay are common. For US brands, ensure your contracts clarify deliverables, disclosure, and timelines.
Saudi influencers value authenticity, so avoid overly promotional content. Instead, co-create content that aligns with their personal brand. Also, consider cultural sensitivities; humor and messaging should be respectful of local norms.
📊 Data & Trends in Saudi Twitter Influencer Marketing
According to recent data, influencer marketing in Saudi Arabia is expected to grow by 20% YoY in 2025. The key is micro-influencers (10K-50K followers) who deliver higher engagement rates, but top-tier influencers (100K+) still command premium visibility. Brands that blend both tiers tend to maximize ROI.
❗ Risks and Legal Considerations
Saudi Arabia’s legal environment is strict when it comes to online content. Always ensure influencer content complies with local laws and regulations, including clear disclosure of paid partnerships. Also, be aware of cultural sensitivities to avoid backlash.
People Also Ask
Q1: How do I find the best Twitter influencers in Saudi Arabia for my brand?
Look for influencers with high engagement rates, authentic content, and a loyal local following. Platforms like BaoLiba can help identify and vet top influencers based on your niche and campaign goals.
Q2: What payment methods are common for influencer collaboration in Saudi Arabia?
Bank transfers, PayPal, and local e-wallets like STC Pay are widely used. Always clarify payment terms upfront to avoid any hiccups.
Q3: How can US brands ensure their collaboration with Saudi influencers is effective?
Align your messaging with local culture, work with trusted agencies, and focus on authentic storytelling. Also, monitor campaign performance closely using tracking links and engagement metrics.
Final Thoughts
As of May 2025, leveraging Twitter influencers in Saudi Arabia is a proven way to tap into a vibrant, engaged audience. The key is selecting the right influencers—those who resonate with your brand and audience—and managing collaborations professionally. Remember, in the Middle East, trust and authenticity go a long way.
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