In the fast-paced world of social media marketing, TikTok has become the gold standard for brands aiming to reach Gen Z and millennial audiences. For US advertisers eyeing the Thailand market, partnering with the right TikTok influencers can make or break your campaign. As of May 2025, understanding the top-tier TikTok influencers in Thailand is essential for crafting effective collaboration strategies that resonate locally while leveraging global ad spend.
In this article, we’ll break down the top 10 TikTok influencers in Thailand you should consider for your next campaign. From rising stars to established content creators, these influencers are shaping trends and driving engagement in the Thai TikTok scene. Plus, we’ll share insider tips on how to approach collaboration, payment methods, legal considerations, and what makes these influencers stand out.
📈 Why TikTok Influencers Matter in Thailand for US Brands
Thailand’s social media landscape is booming, with TikTok leading the charge. The app’s short-form video format aligns perfectly with the fast-paced, mobile-first Thai audience. US brands targeting Thailand should focus on TikTok influencers because they:
- Drive authentic engagement through relatable content
- Have established loyal followers within key demographics
- Offer scalable content creation with proven virality
- Facilitate direct collaboration through TikTok’s influencer marketplace and third-party agencies
Moreover, Thailand’s influencer marketing market is evolving rapidly, with brands from Coca-Cola to local beauty brands like Mistine partnering with TikTok creators to boost brand awareness. Collaborating with local TikTok influencers ensures that your messaging is culturally relevant and resonates authentically.
🌟 Top 10 TikTok Influencers in Thailand for Collaboration
Here are the Thai TikTok influencers currently dominating the scene, and who should be on your radar for collaboration in 2025:
1. @natthawut (Natthawut, 20M followers)
A comedy and lifestyle creator, Natthawut’s humor transcends borders. His relatable sketches about everyday Thai life attract a diverse audience, making him ideal for brand awareness campaigns in FMCG and entertainment.
2. @pimtha (Pimtha, 15M followers)
A fashion and beauty influencer, Pimtha’s style is both trendy and authentic. She’s worked with brands like Maybelline and Unilever Thailand, showcasing her ability to blend product placement seamlessly into her content.
3. @thetoey (Thetoey, 12M followers)
Specializing in dance challenges and viral trends, Thetoey commands a loyal younger audience, perfect for brands targeting Gen Z consumers in Thailand.
4. @natcha (Natcha, 10M followers)
Natcha is known for her travel and food content, capturing the vibrant Thai lifestyle. She’s a great pick for tourism boards or food brands looking for authentic local flavor.
5. @sopphie (Sopphie, 9M followers)
A lifestyle vlogger with a focus on wellness and daily routines. She’s trusted by her followers for honest reviews, making her suitable for health and beauty brands.
6. @koythedoll (Koy, 8.5M followers)
Known for comedic skits and collaborations with other TikTok stars, Koy’s content is highly shareable and perfect for viral marketing campaigns.
7. @jeab (Jeab, 8M followers)
A beauty guru who often shares makeup tutorials and skincare routines, Jeab is a must-have influencer for cosmetics brands.
8. @maymay (Maymay, 7.5M followers)
Her energetic dance videos and lifestyle content appeal to a youthful Thai audience, great for fashion and tech brands.
9. @tawan (Tawan, 7M followers)
An entertainment-centric influencer, Tawan’s comedic sketches and personality-driven content can humanize your brand and create viral moments.
10. @pattaya (Pattaya, 6.8M followers)
Focusing on travel and outdoor adventures, Pattaya is perfect for tourism and outdoor gear brands aiming to showcase Thailand’s scenic spots.
💡 How to Collaborate with Thai TikTok Influencers
Partnering with Thai TikTok influencers isn’t just about sending free products and hoping for the best. Here’s how to maximize your ROI:
- Understand Local Culture: Thai humor and trends are unique. Work with influencers who genuinely understand local nuances.
- Use TikTok’s Creator Marketplace: This platform simplifies influencer discovery and negotiations, offering transparent pricing and campaign management.
- Negotiate Payments Properly: Payments are typically in Thai Baht (THB). US brands often pay via PayPal, bank transfer, or TikTok’s integrated payment options. Be clear about deliverables, usage rights, and campaign duration.
- Create Authentic Content: Let influencers retain creative control to ensure content feels genuine, which drives better engagement.
- Leverage Cross-Platform Promotion: Encourage influencers to share content on Instagram, Facebook, or YouTube to amplify reach.
❗ Risks and Legal Considerations
While TikTok influencer marketing is powerful, beware of legal pitfalls:
- FTC Compliance: US brands need to ensure influencers clearly disclose sponsored content, even when working with Thai creators.
- Intellectual Property: Secure rights to content and agree on usage terms upfront.
- Cultural Sensitivity: Avoid content that could offend local customs or laws. Thai culture highly values respect, so stay culturally sensitive.
- Payment Security: Use trusted payment channels to avoid scams, especially when working with new or less-established influencers.
📊 Data Insights and Trends in 2025
Recent data shows that TikTok engagement rates in Thailand are still rising, with many influencers enjoying 10-20% engagement per post. The platform’s algorithm favors authentic, trending content, making influencer collaborations highly effective for brand virality.
In 2025, the trend is moving toward micro and nano influencers (1K-100K followers), who tend to have higher engagement and niche audiences. But don’t overlook top 10 influencers—they still hold significant sway, especially for larger campaigns or brand awareness drives.
People Also Ask
What are the best TikTok influencers in Thailand?
The best TikTok influencers in Thailand are those who have built a loyal following through authentic, relatable content. The top 10 listed above are currently leading the scene, but niche micro-influencers can also deliver high ROI depending on your campaign goals.
How do US brands collaborate with Thai TikTok influencers?
US brands typically use TikTok’s Creator Marketplace, or work with local influencer agencies like Bling Agency or Viral Factory Thailand. Negotiations are often via PayPal or bank transfer, with clear contracts on content rights and disclosures.
Is TikTok influencer marketing legal in Thailand?
Yes, but brands must ensure compliance with both Thai advertising laws and US FTC guidelines. Disclosures must be clear, and content should respect local customs to avoid legal issues or PR backlash.
🚀 Final Thoughts
Partnering with top TikTok influencers in Thailand is a surefire way for US brands to tap into the vibrant Thai market. The key is choosing the right influencers, understanding local culture, and executing campaigns with authenticity and professionalism.
As of May 2025, the influencer landscape continues to evolve, with new stars emerging and trends shifting rapidly. Staying ahead requires continuous monitoring and strategic collaboration.
BaoLiba will continue updating the latest TikTok influencer trends in Thailand and beyond. Stay tuned, and follow us for more insider insights into global influencer marketing.
