If you’re a brand or content creator eyeing the Sweden TikTok scene, you know the game is changing fast. As of May 2025, TikTok remains one of the hottest platforms for influencer marketing in Sweden, with brands scrambling to lock in collaborations with top-tier creators. But who are the real movers and shakers? Who can give your campaign that authentic Swedish vibe? In this guide, we’ll break down the top 10 TikTok influencers in Sweden you should consider teaming up with for maximum impact.
📢 Why TikTok Influencer Collaboration Matters in Sweden
Sweden’s social media scene is booming, and TikTok is no exception. With over 4 million active users in the country, the platform offers a goldmine for brands looking to tap into the younger demographic. Collaborating with Swedish TikTok influencers means reaching audiences that trust their favorite creators more than traditional ads. Plus, Swedish laws around advertising transparency are strict, so working with verified influencers ensures your campaign stays compliant and authentic.
In the US, influencer marketing is mature, but Sweden’s market is still hungry for genuine connections. Native influencers understand local culture, humor, and trends better than outsiders, making them ideal partners for brands wanting to localize their message.
🔥 How to Choose the Right TikTok Influencers in Sweden
Before diving into the top 10, let’s quick-quick some tips:
- Audience Match: Make sure their followers align with your target demographic—age, interests, location.
- Content Style: Does their vibe match your brand? Swedish influencers often blend humor, lifestyle, and authenticity.
- Engagement Rate: Higher likes/comments per post beat huge follower counts with low interaction.
- Legal & Payment: In Sweden, influencer payments are usually handled via bank transfer or PayPal, with clear contracts to avoid legal pitfalls.
Now, let’s dig into the top influencers you should consider for your Sweden TikTok collab.
🚀 Top 10 TikTok Influencers You Should Collaborate With in Sweden
1. @SwedishVibes
Follower Count: 1.8M
niche: Lifestyle & Humor
SwedishVibes is the go-to for young Swedes who love humor mixed with everyday life. Their relatable content makes them perfect for brands in fashion, tech, or food trying to reach Gen Z and Millennials. Their authentic tone and high engagement make them a top pick.
2. @NordicBeauty
Follower Count: 1.2M
niche: Beauty & Skincare
Specializing in Swedish beauty routines, @NordicBeauty appeals to beauty brands looking for local influencers who understand Scandinavian skincare trends. They often feature Swedish brands like Oriflame or Lumene, making collaboration seamless.
3. @FikaTime
Follower Count: 950K
niche: Food & Lifestyle
If you want to tap into Sweden’s famous coffee culture, @FikaTime is your best bet. Their content revolves around cozy Swedish cafes, homemade treats, and lifestyle tips—great for food brands and lifestyle products.
4. @SwedeFit
Follower Count: 1.1M
niche: Fitness & Wellness
Fitness is huge in Sweden, and @SwedeFit has built a loyal following with workout routines, wellness tips, and healthy eating. Perfect for sportswear, health supplements, or fitness app brands.
5. @HelaSvenska
Follower Count: 800K
niche: Comedy & Culture
Their humorous takes on Swedish culture and current trends make them a favorite among young Swedes. If you’re targeting a broad audience with a fun, relatable message, this influencer hits the mark.
6. @EcoSwede
Follower Count: 700K
niche: Sustainability & Eco-living
Sweden is a leader in green living, and @EcoSwede promotes eco-friendly products and sustainable lifestyle tips. Collaborating with them boosts credibility for brands in eco-friendly sectors.
7. @StockholmStylist
Follower Count: 750K
niche: Fashion & Style
Fashion brands aiming for a Scandinavian chic look should consider @StockholmStylist. They showcase Swedish street style and often feature local brands, making their audience ideal for fashion collabs.
8. @SwedishTech
Follower Count: 900K
niche: Tech & Gadgets
Tech is booming in Sweden, and @SwedishTech covers the latest gadgets, apps, and innovations. Perfect for tech brands targeting Swedish early adopters.
9. @MidsommarVibes
Follower Count: 650K
niche: Festivals & Cultural Events
Swedes love their traditions, and @MidsommarVibes captures the festive spirit. Collaborate here for brands aligned with cultural celebrations, outdoor gear, or beverages.
10. @LiljaLifestyle
Follower Count: 1.0M
niche: Daily Vlogs & Lifestyle
Lilja offers a mix of daily life, travel, and personal stories. Her authenticity and large following make her a versatile partner for brands wanting a broad reach.
❗ Collaboration Tips for Brands and Influencers in Sweden
- Know the Law: Swedish laws require clear disclosure of paid partnerships. Always specify #ad or #sponsored.
- Payment Methods: Swedish influencers prefer bank transfers or PayPal—make sure your contracts specify payment terms.
- Cultural Fit: Use local language or incorporate Swedish humor to resonate better.
- Content Flexibility: Let influencers have creative freedom—authentic content converts better.
📈 FAQs About TikTok Influencer Collaboration in Sweden
People Also Ask
How do I find the best TikTok influencers in Sweden?
Start with platforms like BaoLiba, which connect you with verified Swedish influencers. Also, check TikTok’s Creator Marketplace, and look for creators with engaged followers in your niche. Focus on authenticity and engagement rate, not just follower count.
What’s the average cost for collaborating with Swedish TikTok influencers?
Prices vary depending on follower count and content type. Micro-influencers (10K-50K followers) might charge around $200-$500 per post, while top-tier influencers with over 1M followers can ask for $2,000 or more. Always negotiate and clarify deliverables upfront.
How should I structure my TikTok collab in Sweden?
A typical collab includes a brief, creative freedom, content deliverables, and clear disclosure. Use contracts and specify payment methods. Remember, Swedish advertisers value transparency and authenticity.
🎯 Final Thoughts
Partnering with the right TikTok influencers in Sweden can make or break your campaign. The key is understanding local culture, legal norms, and influencer preferences. The top 10 influencers listed above are proven performers in the Swedish TikTok scene and can help you hit your marketing goals faster.
Keep in mind that influencer marketing in Sweden is evolving, and staying updated on trends is crucial. As of May 2025, TikTok remains the king for authentic, engaging content that resonates with Swedish audiences.
BaoLiba will continue to update the latest in United States influencer marketing trends. Stay tuned and follow us for more insider tips to crush your next campaign!
