Looking to tap into Indonesia’s booming TikTok scene? As of May 2025, TikTok remains the hottest short-video platform in Indonesia, with millions of active users daily. For US brands and marketers, collaborating with top TikTok influencers in Indonesia is a proven way to boost brand awareness, drive engagement, and generate real sales. But with so many creators out there, who should you prioritize? Let’s break down the top 10 TikTok influencers in Indonesia that you should consider teaming up with for your next campaign.
📢 Why TikTok Influencer Collaboration Matters in Indonesia
Indonesia’s internet landscape is vibrant and fast-evolving. TikTok’s popularity surged thanks to its short, snackable video format that resonates with the younger demographic — mostly Gen Z and Millennials. Brands like Unilever Indonesia, Tokopedia, and local food giants have already jumped on influencer collaborations to reach audiences authentically.
In the US, influencer marketing is mature, but Indonesia’s market is unique. The key differences? Payment methods often include local e-wallets like GoPay or Dana, and transactions are usually in Indonesian Rupiah (IDR). To succeed, US brands need to understand local culture, legal standards, and platform nuances.
Partnering with the right TikTok influencer can help your brand cut through the noise, build trust, and convert viewers into customers. Now, let’s explore the top 10 TikTok influencers in Indonesia you should collaborate with.
🏆 Top 10 TikTok Influencers You Should Collaborate With in Indonesia
1. Ria Ricis (@riaricis)
Ria Ricis is a household name in Indonesia, with over 45 million followers. Her comedic sketches, lifestyle content, and relatable humor make her a favorite among young audiences. Brands like Wardah and Indomie have successfully partnered with her for product launches.
2. Vicky Prasetyo (@vickyprasetyo)
Vicky is known for his energetic personality and engaging storytelling. With 30 million followers, he’s perfect for lifestyle and entertainment brands looking to reach millennial fans.
3. Anya Geraldine (@anyageraldine)
A fashion and beauty influencer with over 20 million followers, Anya’s collaborations with local brands like Lux and Olay have boosted their visibility among young women.
4. Jedar (@jedar)
Jedar’s humorous and candid content has earned her 25 million followers. Her approachable style makes her ideal for brands aiming for authenticity and relatability.
5. Nissa Sabyan (@nissasabyan)
Famous for her musical talent, Nissa has around 18 million followers. She’s a great pick for brands in entertainment, fashion, and lifestyle sectors.
6. Bowo Alpenliebe (@bowoalpenliebe)
Known for his dance videos and comedic skits, Bowo has a dedicated fanbase of 22 million. His high-energy content is perfect for youth-oriented brands.
7. Kayla Tan (@kaylaitan)
A beauty and lifestyle influencer with 12 million followers, Kayla is a go-to for brands in cosmetics, fashion, and health products.
8. Gritte Agatha (@gritteagatha)
With a focus on storytelling and daily vlogs, Gritte’s 14 million followers trust her opinions, making her a solid choice for lifestyle and consumer brands.
9. Arief Muhammad (@ariefmuhammad)
A comedy and lifestyle creator with 28 million followers, Arief’s content is viral-worthy and great for brand awareness campaigns.
10. Yukata (@yukata)
Specializing in fashion and streetwear, Yukata has 16 million followers and connects well with Indonesian youth culture.
💡 How to Collaborate Effectively with Indonesian TikTok Influencers
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Understand local culture: Indonesian humor, trends, and values matter. Tailor your content to resonate locally.
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Payment methods: Use local payment options like Gopay, Dana, or bank transfers in IDR to smooth out negotiations.
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Legal considerations: Ensure clear contracts, especially around content rights, disclosure, and campaign scope. Indonesian advertising laws require transparency, so include #Ad or #Sponsored tags.
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Content authenticity: Let influencers create their own scripts. Authenticity beats scripted ads and drives better engagement.
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Long-term partnerships: Building ongoing relationships often yield better ROI than one-off collaborations.
📈 Data Insights and Trends in Indonesia TikTok Marketing
According to recent data from TikTok’s local analytics, engagement rates in Indonesia are around 8-12%, with videos averaging over 1.5 million views. Popular content categories include comedy, beauty, dance, and food. Brands that leverage influencers in these niches see higher conversion rates.
In 2025, a notable trend is the rise of micro and nano-influencers (10K-100K followers) who tend to have higher engagement and more loyal followers. Combining top-tier influencers with local micro-influencers can maximize reach and authenticity.
❗ Risks and Challenges to Watch Out For
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Fake followers: Always vet influencers’ follower authenticity and engagement metrics.
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Legal compliance: Indonesia has strict advertising regulations; non-compliance can lead to fines or campaign bans.
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Cultural sensitivities: Be cautious with humor or content that may offend local sentiments.
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Platform dynamics: TikTok’s algorithm favors fresh, trending content. Regular updates and creative input are key to staying relevant.
People Also Ask
What are the best ways to find TikTok influencers in Indonesia?
Use platforms like BaoLiba, TikTok Creator Marketplace, or local influencer agencies. Also, observe trending hashtags like #IndonesiaInfluencer or #TikTokIndonesia to spot rising stars.
How do I pay influencers in Indonesia?
Most prefer Gopay, Dana, or bank transfers in IDR. Some also accept PayPal or international credit cards, but local methods tend to be faster and more seamless.
What legal considerations should I keep in mind?
Ensure influencer disclosures are transparent, follow Indonesian advertising laws, and avoid sensitive topics. Contracts should specify content rights, timelines, and fees.
Conclusion
Partnering with the right TikTok influencers in Indonesia is a game-changer for US brands aiming to dominate Southeast Asia’s biggest market. The top 10 TikTok influencers listed above have proven track records of driving engagement and conversions. Remember, success lies in understanding local nuances, building authentic relationships, and creating content that truly resonates.
As of May 2025, TikTok continues to evolve as a vital marketing tool in Indonesia. Staying ahead means keeping an eye on emerging creators and trends.
BaoLiba will continue to update the latest TikTok influencer marketing trends in Indonesia. Follow us for more insider tips and strategies to elevate your cross-border campaigns!
