Looking to make a splash in Indonesia’s vibrant TikTok scene? As of 2025, TikTok remains the go-to platform for brands and marketers eyeing Southeast Asia’s biggest digital playground. If you’re a US-based advertiser or influencer wanting to tap into Indonesia’s booming market, partnering with local TikTok influencers is your best move. But with thousands of creators out there, who should you team up with? Here’s the lowdown on the Top 10 TikTok Influencers in Indonesia you gotta watch in 2025.
📢 Why TikTok Collabs in Indonesia Are a Game Changer
Indonesia is the largest TikTok market in Southeast Asia, with over 150 million active users as of 2025. The platform’s addictive short-form videos have become a cultural staple, especially among Gen Z and millennial consumers. For brands, collaborating with influencers here isn’t just about views — it’s about building trust, driving conversions, and creating viral campaigns that resonate locally.
Unlike the US, where influencer marketing is mature and often involves hefty payments via PayPal or direct bank transfer, Indonesia’s influencer ecosystem is more flexible. Payment methods like e-wallets (Gopay, OVO) and mobile banking are common, making collaborations smoother. Plus, understanding local culture, language nuances, and legal frameworks (like content licensing and FTC-style disclosures) is key to staying compliant and authentic.
💡 How US Brands Can Leverage TikTok Influencers in Indonesia
First, understand that influencer rates in Indonesia tend to be lower than those in the US, but engagement rates are often higher. You can get more bang for your buck by choosing micro or nano-influencers with highly engaged audiences.
Second, local influencers have a deep understanding of Indonesian trends, slang, and pop culture, which helps your campaign feel genuine. Use platforms like BaoLiba to streamline influencer discovery and collaboration, ensuring you find the right fit quickly.
Lastly, consider cultural nuances—like Ramadan campaigns or local holidays—that can boost campaign relevance. And don’t forget to tailor your content to Indonesian tastes while maintaining your brand voice.
🌟 Top 10 TikTok Influencers You Should Collaborate With in Indonesia
Here’s a curated list of TikTok stars in Indonesia who are dominating the scene in 2025. These creators have millions of followers and high engagement rates, making them ideal partners for brands looking to go viral.
1. @RaffiAhmad – The Entertainment King
Raffi Ahmad is a household name in Indonesia. Known for comedy, lifestyle, and entertainment content, he has over 30 million followers. Brands like Unilever and local fashion brands often collaborate with Raffi for product launches.
2. @AgnezMo – The International Pop Star
Agnez Mo blends music, fashion, and social messages. With a global fanbase, her TikTok is a mix of dance challenges and behind-the-scenes content. Perfect for international brands wanting to reach a global Indonesian audience.
3. @Nindya_K – The Comedy Queen
Nindya_K is known for hilarious skits and relatable content. She has over 10 million followers and is a favorite among younger audiences. Great for tech gadgets, food, and fashion brands.
4. @RezaRahadian – The Actor and Influencer
Reza Rahadian uses TikTok to showcase his acting craft and lifestyle. With a loyal fanbase, he’s ideal for luxury brands or entertainment campaigns.
5. @Vidi_Azril – The Tech Geek
Vidi Azril combines tech reviews with humor, attracting millions of followers interested in gadgets and gaming. Brands like Samsung or Xiaomi often tap him for product demos.
6. @SintaNuriyah – The Beauty Guru
Sinta Nuriyah shares makeup tutorials and skincare tips, with a following of over 8 million. Perfect for beauty and cosmetic brands aiming for authentic engagement.
7. @DianPelangi – The Fashionista
Dian Pelangi blends traditional Indonesian fashion with modern styles. She has a strong influence on young fashionistas and promotes local brands globally.
8. @Yudistira – The Lifestyle Vlogger
Yudistira offers daily vlogs, travel, and lifestyle content. With a broad reach, he’s a good pick for lifestyle and travel brands targeting Gen Z.
9. @MbakLilis – The Foodie
Mbak Lilis is famous for cooking TikTok videos featuring Indonesian cuisine. Collaborate with her for food brands or restaurant chains wanting to boost local menus.
10. @GilangDirga – The Fitness & Wellness Coach
Gilang Dirga uses TikTok to promote health, fitness, and mental wellness. Brands in health supplements and gyms should consider teaming up with him.
❗ 如何找到合适的TikTok Influencer
在 Indonesia，找到合适的Influencer其实不难，但要确保匹配你的品牌调性。用 BaoLiba 这类平台可以帮你快速筛选、分析粉丝画像和互动数据。
合作前，记得问清楚支付方式（PayPal、银行转账或当地电子钱包），以及内容审查流程。还要确保合同里写明版权归属和内容披露规则。
📊 影响力验证和合作策略
- 数据验证：看粉丝活跃度、平均点赞和评论数，而不仅仅是粉丝总数。
- 内容风格：确保Influencer的内容风格与你品牌契合，避免“撞车”尬聊。
- 合作形式：直播带货、短视频广告、挑战赛，结合品牌目标制定。
People Also Ask
How do I pay TikTok influencers in Indonesia?
Most Indonesian influencers prefer payments via local e-wallets like Gopay or OVO, or direct bank transfers. US brands often use PayPal or international wire transfers, but aligning with local payment methods can smoothen the process.
What are the legal considerations when collaborating with Indonesian TikTok influencers?
Make sure your campaign complies with Indonesia’s advertising laws, including clear content disclosures and respecting local cultural norms. Draft contracts covering content rights, deadlines, and payment terms.
How to measure ROI from TikTok influencer campaigns in Indonesia?
Track engagement metrics like views, likes, comments, and shares. Use unique discount codes or affiliate links to monitor conversions directly attributable to influencer efforts.
✅ 结语
在 2025年5月，Indonesia的TikTok市场持续火热，找到合适的Influencer合作可以帮你快速打开市场、提升品牌影响力。记住，合作不是单纯投钱，而是要深度结合当地文化、内容创意和合法合规。
如果你还在犹豫，别忘了通过 BaoLiba 找到最合适的合作伙伴，把你的品牌带到 Indonesia 的每个人面前。
BaoLiba 将持续更新 United States 网红营销趋势，欢迎关注我们。
