If you’re diving into France’s TikTok scene for your influencer marketing campaign, knowing who to partner with can make or break your ROI. In 2025, France remains one of Europe’s hottest markets for TikTok, with brands and advertisers increasingly leaning on top-tier influencers to boost visibility and engagement. But with so many creators out there, how do you pick the right ones? Well, here’s a no-fluff guide to the Top 10 TikTok Influencers you should consider collaborating with in France — whether you’re a brand from the US or a local agency.
📢 Why TikTok in France Is a Goldmine for Marketers
France’s TikTok scene is booming, with over 25 million active users as of 2025. The platform’s unique short-form video format allows brands to connect authentically with young consumers, especially Gen Z and Millennials. French TikTokers are known for their creativity, humor, and cultural flair, making them perfect partners for brands looking to localize their messaging and boost genuine engagement.
For US brands, understanding local TikTok culture—like the importance of “la mode,” “la gastronomie,” and French humor—is key. Plus, with France’s legal landscape favoring influencer transparency and honest advertising, working with the right influencers ensures compliance and credibility.
🔥 Top 10 TikTok Influencers in France for Collaboration
Here’s the scoop on the top influencers in France’s TikTok scene that you should consider for your next campaign:
1. Léa Elui (@leaelui)
With over 10 million followers, Léa Elui is a French influencer known for her dance videos, lifestyle content, and fashion hauls. Her authentic personality and high engagement rate make her a prime candidate for beauty, fashion, and lifestyle brands.
2. Just Riadh (@justriadh)
A comedy and prank creator with 9 million followers, Riadh’s humor resonates well with young audiences. Brands in FMCG or youth fashion should tap into his relatable content.
3. Natoo (@natoo)
Natoo stands out with her comedic sketches and relatable everyday scenarios. She boasts 8 million followers and has worked with brands like L’Oréal and Coca-Cola.
4. Valentina (@valentina)
A beauty and fashion influencer with 7.5 million followers, Valentina’s videos focus on makeup tutorials and fashion tips. Perfect for cosmetics brands or clothing lines.
5. Tibo InShape (@tiboinshape)
Fitness is huge in France, and Tibo has over 8 million followers. He combines workout routines with humor, appealing to health-conscious brands or sportswear companies.
6. Sananas (@sananas)
Specializing in beauty and skincare, Sananas has 6.8 million followers. Her trusted voice among beauty lovers makes her a go-to influencer for cosmetics brands.
7. Mister V (@misterv)
A rapper and comedian with 7 million followers, Mister V is influential in the entertainment space. His content reaches a broad demographic, ideal for lifestyle brands.
8. Amixem (@amixem)
Gaming and comedy creator Amixem’s 6.5 million followers make him a strong choice for tech, gaming, and entertainment brands.
9. Pauline Darley (@paulinedarley)
A lifestyle and travel influencer with 5.5 million followers, Pauline’s content is perfect for brands in travel, hospitality, or luxury goods.
10. Lyna Mahyem (@lynamahyem)
Known for her dance videos and fashion content, Lyna’s 4.8 million followers make her a rising star in the French TikTok scene.
💡 How to Collaborate Effectively with French TikTok Influencers
Partnering with French TikTokers isn’t just about throwing money their way. Here’s the lowdown:
- Localize Your Content: Understand French slang, humor, and cultural nuances. Authenticity is king.
- Payment & Contracts: US brands typically handle payments via PayPal, bank transfer, or US dollar-based platforms like Upwork or AspireIQ. Be clear on deliverables and usage rights.
- Legal & Disclosure: French law emphasizes transparency. Make sure influencers disclose sponsored content clearly, using hashtags like #sponsored or #ad.
- Engagement Metrics: Focus on engagement rate over follower count. French TikTokers often have smaller but more engaged audiences.
- Long-term Relationships: Building trust and ongoing collaborations outperform one-off campaigns.
🧐 People Also Ask
How do I find TikTok influencers in France?
Use platforms like BaoLiba, TikTok Creator Marketplace, or local influencer agencies such as Influence France or Kols France. Also, search hashtags like #FrenchTikTok or #InfluencerFrance.
What’s the average cost to collaborate with a French TikTok influencer?
Costs vary based on follower count and engagement. Micro-influencers (<100K followers) charge around $200-$500 per post, while top-tier influencers (>1M followers) can command $10,000 or more per collaboration.
How do I ensure compliance with French advertising laws?
Always require influencers to include proper disclosures. Familiarize yourself with French advertising regulations and ensure content aligns with GDPR and local privacy laws.
❗ Risks & Things to Watch Out For
- Fake Followers: Always vet influencers for genuine engagement.
- Cultural Missteps: Avoid humor or references that might not translate well.
- Legal Compliance: Non-compliance with French advertising laws can lead to fines and reputation damage.
📊 Data & Trends in 2025
As of May 2025, brands investing in TikTok influencer collaborations in France see an average ROI increase of 30-50%. TikTok’s algorithm favors authentic, creative content—so choose influencers who can produce engaging videos that resonate locally.
Final Words
Partnering with the right TikTok influencers in France can skyrocket your brand’s visibility and credibility. The key is understanding the local scene, selecting influencers whose vibe aligns with your brand, and executing campaigns with authenticity and legal compliance.
BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for the latest tips and insider scoop on global influencer collabs!
