If you’re an advertiser or content creator based in the United States eyeing the Malaysia market, TikTok is your golden ticket. As of May 2025, TikTok continues to dominate the social scene in Malaysia, with millions of users engaging daily. Collaboration with local influencers is the fastest way to boost your brand awareness and drive conversions. But who are the top TikTok influencers you should consider teaming up with? Let’s break down the top 10 TikTok influencers in Malaysia that are worth your attention.
📢 Why TikTok Influencers Matter in Malaysia
Malaysia’s digital landscape is booming. With over 20 million active TikTok users, the platform’s reach is massive. Local influencers have built trust and loyalty within diverse demographics, from Gen Z to Millennial audiences. Collaborating with these influencers allows brands to tap into authentic content that resonates deeply with Malaysian consumers.
For U.S. brands, understanding the local culture, language, and social norms is crucial. Influencers like @CikNa, who blends humor with everyday Malaysian life, can help your brand speak the local language and connect on a personal level. Plus, TikTok’s in-app payment and U.S. dollar transactions make cross-border collaborations smoother than ever.
🎯 How to Choose the Right TikTok Influencer in Malaysia
When selecting influencers, consider their niche, engagement rate, and content authenticity. The top-tier Malaysian TikTokers often have followers ranging from 1 million to over 5 million, with engagement rates over 10%. Also, look into their previous brand collaborations to gauge their professionalism and audience fit.
In Malaysia, influencer marketing is often handled via platforms like BaoLiba, which connects brands with local TikTok stars seamlessly. Payment methods are typically through PayPal, bank transfer, or local e-wallets, making cross-border deals straightforward.
🚀 Top 10 TikTok Influencers You Should Collaborate With in Malaysia
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@NurAisyah – Known for lifestyle and beauty content, NurAisyah has 3.2M followers. Her authentic Malaysian vibe makes her a favorite for beauty and fashion brands.
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@Syafiqahz – A comedy and trending challenge creator with 2.8M followers. Perfect for brands looking to add humor and virality to their campaigns.
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@HafizHakim – Focuses on food and travel content, with 4M followers. Great for tourism or F&B brands wanting to reach young, adventurous Malaysians.
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@LiyanaRosli – A fashion influencer with 1.9M followers. She’s ideal for apparel and accessories brands targeting urban youth.
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@AdamMalik – Tech and gaming content creator, 2.5M followers. Collaborate with him for gadget launches or esports brands.
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@ChantelleLee – Beauty and skincare niche influencer, 2.1M followers. Her content drives high engagement for beauty brands.
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@FadzliFikri – Comedy and life hack videos, 3.5M followers. Perfect for brands that want to go viral with humorous, relatable content.
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@MiraYusof – Lifestyle and motivational content, 1.7M followers. Suitable for wellness, fitness, and lifestyle brands.
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@ZulFadli – Food review and mukbang videos, 2.3M followers. Great for F&B brands aiming for mouthwatering content.
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@EjaRashid – Family and parenting niche influencer, 2M followers. Ideal for family-oriented brands or products.
💡 Effective Collaboration Tips for U.S. Brands
- Localize Content: Work with influencers to create content that incorporates Malaysian culture, language, and trending topics.
- Set Clear Goals: Define what success looks like—brand awareness, conversions, or engagement—and communicate it upfront.
- Leverage TikTok Features: Use TikTok’s duet, stitch, and live features to increase content virality.
- Offer Fair Compensation: Influencers in Malaysia typically accept payments via PayPal or local e-wallets like Touch ‘n Go. Ensure your budget aligns with their reach and engagement.
- Monitor Campaigns: Use BaoLiba or TikTok analytics tools to track performance and optimize in real-time.
❗ Risks and Legal Considerations
Cross-border influencer marketing isn’t without pitfalls. Be sure to:
- Clearly outline deliverables and usage rights in contracts.
- Respect Malaysia’s advertising laws, especially around disclosure and sponsored content.
- Be aware of cultural sensitivities—what works in the U.S. might not resonate in Malaysia.
- Make payments through secure, traceable methods to avoid disputes.
📈 Data Insights on TikTok Malaysia
According to recent data, TikTok Malaysia’s user base is 55% female, with the largest age group between 18-24. The platform’s algorithm favors authentic, short-form content, meaning influencer collaborations that are fun, relatable, and trend-driven perform best.
Brands that have successfully collaborated with Malaysian TikTokers, like Pepsi Malaysia or local fashion brands, saw significant organic reach and engagement spikes within days. The key is to tailor your message to Malaysian preferences and leverage local influencer networks effectively.
People Also Ask
What are the best ways to collaborate with TikTok influencers in Malaysia?
The best way is to partner through established platforms like BaoLiba, which streamline the process, from influencer selection to payment. Ensure your briefs are clear, and give influencers creative freedom to craft authentic content.
How much do TikTok influencers in Malaysia charge?
Pricing varies based on follower count and engagement rate. Micro-influencers (under 100K followers) might charge $200–$500 per post, while top-tier creators with over 3M followers can command $5,000+ per campaign.
Is TikTok advertising effective in Malaysia?
Absolutely. TikTok’s native features, like in-feed ads and branded effects, combined with influencer collaborations, deliver high ROI—especially when integrated into a broader cross-channel strategy.
🚀 Wrap Up
In 2025, TikTok remains a powerhouse for brands aiming to penetrate Malaysia’s vibrant market. Collaborating with the right TikTok influencers is key to authentic storytelling and viral campaigns. Focus on building genuine relationships, localizing content, and leveraging TikTok’s features for maximum impact.
BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for the latest insights. Ready to elevate your TikTok game in Malaysia? Reach out and let’s make it happen!
