In the fast-evolving world of TikTok marketing, knowing who to partner with can make or break your campaign. As of May 2025, Australia’s TikTok scene is booming, with a fresh crop of influencers shaping trends across lifestyle, fashion, fitness, and more. For US brands and marketers aiming to penetrate the Down Under market, collaborating with the right Australian TikTok influencers isn’t just smart — it’s essential. Let’s cut through the fluff and get straight to the point: here are the Top 10 TikTok influencers in Australia you should consider for your next collaboration.
📢 Why TikTok Influencer Marketing in Australia Matters
Australia is a unique market. It’s culturally diverse, digitally savvy, and has a strong affinity for authentic content. TikTok’s popularity soared in Australia over the last few years, making it a goldmine for brands looking to connect with local audiences. Influencers here often have highly engaged followers, with some boasting millions of fans across niches like fashion, gaming, travel, and wellness.
Partnering with Aussie TikTokers can help US brands boost brand awareness, drive sales, and create buzz in an otherwise competitive landscape. Plus, TikTok’s algorithm favors genuine content, so working with the right influencer can generate organic reach that’s hard to beat with traditional ads.
💡 Top 10 TikTok Influencers in Australia You Should Collaborate With
Here’s a curated list of the Top 10 TikTok influencers in Australia who are currently making waves and could be perfect partners for your campaigns.
1. Sarah Harris (@sarahh_au)
With over 3 million followers, Sarah is the queen of lifestyle and comedy in Australia. Her relatable content resonates with young Aussies, making her ideal for lifestyle brands and products targeting Gen Z and millennials.
2. Liam Brooks (@liambrooks)
Liam, a fitness and health influencer with 2.5 million followers, is perfect for brands in wellness, sportswear, or nutritional products. His energetic videos and authentic personality boost engagement.
3. Mia Chen (@mia_au)
Mia is a fashion and beauty influencer with 4 million followers. Her style tips and makeup tutorials have a strong appeal among young women, making her a top choice for fashion brands and cosmetic companies.
4. Jack Turner (@jackt_au)
Jack’s content focuses on gaming and tech, with 2 million followers. If you’re in the gaming hardware, app, or gadget space, Jack’s your guy for reaching tech-savvy Aussies.
5. Chloe Lee (@chloeleeloves)
Chloe’s travel and adventure videos, combined with her 1.8 million followers, make her perfect for tourism boards, outdoor gear brands, and lifestyle products.
6. Ethan Williams (@ethanwilliams)
Ethan is a comedic content creator with 2.2 million followers. His humor-driven videos are great for brands wanting to add a fun twist to their marketing.
7. Olivia Park (@oliviapark)
Olivia specializes in food and cooking, with 1.5 million followers. She’s ideal for food brands, kitchen gadgets, or meal delivery service collaborations.
8. Noah Simmons (@noahs_au)
Noah is a dance and music influencer. With 2.3 million followers, he’s perfect for brands in entertainment, fashion, or youth culture.
9. Ava Wilson (@avawilson)
Ava’s eco-conscious and sustainable lifestyle content appeals to environmentally aware consumers. She has 1.9 million followers.
10. Lucas Gray (@lucas_gray)
Lucas creates comedy skits and viral challenges, boasting 2.7 million followers. Brands looking to tap into viral trends and meme culture will find him a valuable partner.
❗ Collaborating with Australian TikTok Influencers: Practical Tips
- Payment & Contracts: Most Aussie influencers prefer PayPal, bank transfer (AUD), or direct deposit. Make sure your contracts are clear about deliverables, usage rights, and compensation.
- Content Localization: Respect local culture, slang, and humor. Authenticity is king.
- Legal & Cultural Nuances: Australia has strict advertising laws, especially around disclosures. Always ensure compliance with the Australian Competition and Consumer Commission (ACCC).
- Platform Trends: TikTok trends in Australia shift rapidly. Keep an eye on local viral challenges and memes to stay relevant.
- Building Long-term Partnerships: Don’t just do one-off collabs. Building ongoing relationships with influencers can lead to better ROI and brand loyalty.
📈 How to Find and Reach Out to Australian TikTok Influencers
Leverage platforms like BaoLiba, which connects US brands with vetted Australian TikTok influencers. When reaching out, be straightforward: explain your brand, campaign goals, and what you’re offering. Influencers appreciate genuine collaborations, so tailor your pitch accordingly.
People Also Ask
What are the best ways to collaborate with TikTok influencers in Australia?
The most effective approach is to use a trusted influencer marketing platform like BaoLiba, which streamlines vetting and negotiation. Be clear about your goals, offer creative freedom, and respect local customs.
How do I pay Australian TikTok influencers from the US?
Most US brands pay via PayPal, bank transfer, or international wire transfer. Always clarify payment terms upfront and consider currency exchange fees.
What should I know about TikTok marketing laws in Australia?
Ensure your campaigns comply with the Australian Competition and Consumer Commission (ACCC) disclosure rules. Clear sponsored content labels and transparency are key.
Conclusion
Partnering with the right TikTok influencers in Australia can skyrocket your brand’s visibility and sales in this vibrant market. As of May 2025, the Aussie TikTok scene is full of talent waiting to be tapped — from lifestyle to gaming, fashion to fitness. Keep your approach authentic, localize your content, and leverage platforms like BaoLiba to connect with top-tier influencers effortlessly.
Remember, successful collaboration isn’t just about follower count — it’s about genuine engagement and shared values. If you’re serious about expanding into Australia, now’s the time to start building those influencer relationships.
BaoLiba will continue updating United States TikTok marketing trends, so stay tuned and follow us for the latest insights!
