In the fast-evolving world of social media marketing, Snapchat continues to be a powerhouse platform, especially in markets like Vietnam. As of May 2025, brands and advertisers in the United States are increasingly eyeing Vietnam’s vibrant digital scene for cross-border collaborations. If you’re looking to tap into Vietnam’s youthful, tech-savvy audience, partnering with top Snapchat influencers is a smart move. But with so many creators out there, which ones truly deliver ROI? Here’s a deep dive into the top 10 Snapchat influencers in Vietnam you should consider for your next campaign.
📢 Why Snapchat Influencers Matter in Vietnam
Snapchat might have started in the US, but it’s gained massive traction in Vietnam, especially among Gen Z and Millennials. The platform’s ephemeral content suits the fast-paced, visually-driven culture of Vietnam’s youth. For brands from the US, collaborating with local Snapchat influencers isn’t just about reach — it’s about authenticity, cultural resonance, and engagement.
Vietnamese influencers know the language, trends, and humor that resonate locally. Plus, with the rise of e-wallets like MoMo and local payment options, cross-border collaborations are more seamless than ever. You can pay influencers directly in USD via PayPal, or use Vietnamese dong if they prefer local transactions. This flexibility ensures smoother deals, faster turnaround, and better ROI.
🌟 Top 10 Snapchat Influencers in Vietnam for 2025
Here’s our curated list of the top Snapchat influencers active in Vietnam. These creators have proven their ability to generate engagement, brand affinity, and conversions.
1. Linh_Live
Linh is a 22-year-old lifestyle influencer known for her vibrant daily stories and fashion tips. Her audience primarily comprises young women aged 15-25. She’s collaborated with brands like Uniqlo Vietnam and locally popular cafes, making her a go-to for lifestyle and fashion campaigns.
2. BinhVibe
A male influencer with a humorous twist, BinhVibe creates comedy skits and reaction videos. His laid-back style appeals to a broad audience, especially young men interested in gaming, tech, and entertainment. He’s worked with gaming brands like Garena Vietnam.
3. Hanh_Travels
Hanh shares travel diaries, street food explorations, and cultural insights. Her storytelling is engaging and authentic. She’s a favorite among travel brands and local tourism boards, making her a prime candidate for experiential marketing.
4. Minh_Makeup
A beauty and makeup guru, Minh’s Snapchat stories feature tutorials, product reviews, and behind-the-scenes looks at fashion shows. She’s collaborated with cosmetic brands like Innisfree Vietnam and local boutique fashion labels.
5. Phuong_Eats
Foodie influencer specializing in street food and local delicacies. Phuong’s engaging content attracts food brands and restaurant chains looking to tap into Vietnam’s rich culinary scene.
6. Anh_Streetwear
Fashion-forward and trend-setting, Anh showcases streetwear styles, sneaker culture, and urban fashion. Partnering with streetwear brands and sneaker shops has boosted his influence significantly.
7. Thu_Parents
Targeting young parents, Thu shares parenting tips, family vlogs, and children’s educational content. She’s been pivotal for brands in baby products and family services.
8. Duc_Gamer
A gaming influencer who streams popular titles and shares gaming tips. His Snapchat stories are packed with gaming culture, appealing to Vietnam’s large gaming community.
9. Trang_Art
An artist and illustrator, Trang’s creative process videos and art tutorials inspire a niche but passionate audience. Perfect for brands in arts & crafts, stationery, and creative tools.
10. Tuan_Music
Music lover and singer, Tuan shares covers, music challenges, and behind-the-scenes of his performances. Great for music brands, event promotions, and local concerts.
💡 How to Collaborate Effectively with Vietnam Snapchat Influencers
To maximize your ROI, keep these tips in mind:
- Understand Cultural Nuances: Vietnam’s culture is rich and diverse. Influencers who understand local humor, traditions, and slang will deliver more authentic content.
- Leverage Local Payment Options: Use Vietnamese e-wallets like MoMo or bank transfers if working with local influencers. For US brands, PayPal is a common choice.
- Use a Clear Brief & Creative Freedom: Influencers know their audience best. Provide guidelines, but let them craft authentic stories.
- Track & Measure Performance: Use UTM parameters and influencer discount codes for tracking conversions and engagement.
❗ Risks & Legal Considerations
Cross-border influencer collaborations come with legal nuances. Make sure contracts specify deliverables, payment terms, rights, and disclosures. Vietnam has specific advertising laws around sponsored content, so transparency is key.
Also, beware of fake followers or engagement — always vet influencers’ metrics via tools like Social Blade or HypeAuditor.
📊 Data Insights & Trends
According to recent data, Snapchat’s user base in Vietnam is over 20 million, with a growth rate of 15% YoY. The platform’s popularity among young users makes it prime real estate for brands aiming at Gen Z.
In the US, brands are increasingly shifting ad spend to micro and nano-influencers for higher engagement rates. The same applies in Vietnam — targeting niche creators offers a better ROI than big celebrity endorsements.
People Also Ask
How do I find the best Snapchat influencers in Vietnam?
Start by researching popular creators on platforms like Instagram and TikTok, then check their Snapchat activity. Use influencer marketing tools like Upfluence or Heepsy, or connect with local agencies. Also, attend local influencer events or trade shows for direct contacts.
What’s the average cost to collaborate with a Snapchat influencer in Vietnam?
Costs vary based on follower count, engagement rate, and content scope. Micro-influencers (10K-50K followers) might charge $50-$200 per story, while top-tier creators can command $500+ per story. Always negotiate clear deliverables upfront.
Can US brands pay influencers in Vietnam directly?
Absolutely. Many influencers prefer PayPal or international wire transfers. You can also use global influencer marketing platforms that facilitate cross-border payments securely.
Final Thoughts
Partnering with Snapchat influencers in Vietnam is a proven way for US brands to gain local credibility and connect with the youth market. The key is selecting the right creators, understanding local culture, and streamlining payment/legal processes.
As of May 2025, the Vietnamese social scene continues to evolve rapidly, and Snapchat remains a hot platform. Don’t sleep on this opportunity.
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