If you’re diving into the Philippine market and looking to make a splash on Snapchat, knowing the top influencers is crucial. As of May 2025, Snapchat remains a hot platform among Filipino youth and young adults, making influencer collaborations a must for brands aiming to boost visibility and engagement. In this guide, we’ll break down the top 10 Snapchat influencers in the Philippines that you should consider teaming up with, whether you’re a US-based brand or an agency looking to crack the local scene.
📢 Why Snapchat Influencer Marketing Works in the Philippines
The Philippines has seen a rapid rise in social media usage, with Snapchat topping the charts among Gen Z and millennial demographics. Unlike other platforms, Snapchat’s ephemeral content creates a sense of exclusivity and real-time connection. US brands partnering with Filipino Snapchat influencers can tap into this culture of authenticity, making campaigns feel natural and unforced.
Moreover, Filipino influencers often have highly engaged audiences, with some boasting engagement rates exceeding 10%. This means your brand’s message can reach a highly targeted, receptive crowd. Payment methods are straightforward—PayPal, bank transfers in PHP, or even GCash—making cross-border collaborations smoother than ever.
💡 Top 10 Snapchat Influencers You Should Collaborate With in Philippines
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Niana Guerrero
A household name among Filipino youth, Niana combines dance, comedy, and lifestyle content. Her Snapchat stories are packed with behind-the-scenes looks, making her an ideal influencer for lifestyle and apparel brands. -
Bretman Rock
Known globally for his makeup tutorials and vibrant personality, Bretman’s Snapchat reach is massive. Collaborating with him can give your brand a splash of humor and authenticity. -
Maine Mendoza
The “Yaya Dub” herself, Maine is a household name in the Philippines. Her Snapchat is a mix of personal vlogs and promotional content, perfect for food and consumer brands wanting a relatable vibe. -
Lassy Wong
A lifestyle influencer who’s big on relatable content, Lassy offers a friendly, approachable persona that resonates well with young audiences, great for beauty and fashion brands. -
Wil Dasovich
A vlogger turned influencer, Wil shares travel, lifestyle, and personal stories. His Snapchat stories are highly engaging and ideal for travel and adventure brands. -
Ivana Alawi
Her Snapchat stories are a mix of comedy, beauty, and daily life. Ivana’s influence spans across demographics, making her a versatile partner. -
Donny Pangilinan
A young actor and influencer, Donny’s Snapchat features music, lifestyle, and behind-the-scenes content, suitable for entertainment and fashion collaborations. -
Alex Gonzaga
Known for her comedic skits and relatable content, Alex’s Snapchat can boost brand visibility for beauty, food, and lifestyle brands. -
Kimpoy Feliciano
A veteran in the Filipino influencer scene, Kimpoy’s Snapchat combines personal vlogs and collaborations that appeal to a broad audience. -
Ranz and Niana
A sibling duo with a massive following, their Snapchat content is lively and engaging, ideal for family-oriented brands or those targeting younger audiences.
❗ Collaboration Tips for US Brands
- Content Approach: Be authentic. Filipino audiences appreciate relatability, so avoid overly corporate messaging.
- Payment Methods: Offer flexible options like PayPal or GCash—these are preferred among local influencers.
- Legal & Cultural Considerations: Respect local customs and avoid sensitive topics. Make sure contracts are clear on content rights and usage.
- Platform Specifics: Use Snapchat’s native features like filters and lenses to maximize engagement.
- Building Long-Term Relationships: Instead of one-off campaigns, aim for ongoing collaborations to build trust and genuine advocacy.
📊 Data Insights and Trends
According to recent data, over 70% of Snapchat users in the Philippines are between 13-24 years old, with daily engagement rates exceeding 25 minutes. Influencers with highly interactive stories and authentic personalities tend to perform best. Brands that leverage local language, humor, and cultural references see higher conversion rates.
Moreover, as of May 2025, influencer marketing in the Philippines is projected to grow by 20% year-over-year, with Snapchat leading the charge among social platforms. US brands tapping into this trend early can secure a competitive edge.
🧠 People Also Ask
How do I find the best Snapchat influencers in Philippines?
Start by exploring local influencer marketing platforms like BaoLiba, which connect brands with vetted Filipino Snapchat influencers. Also, check out popular Filipino social media pages, TikTok, and Instagram to identify cross-platform personalities with active Snapchat accounts.
What is the average cost to collaborate with Filipino Snapchat influencers?
Costs vary depending on follower count and engagement rate. Micro-influencers (10K-50K followers) might charge around $200-$500 per story, while top-tier influencers with 500K+ followers can command $2,000 or more. Always negotiate payment methods such as PayPal or GCash for smoother cross-border transactions.
Can US brands run successful Snapchat campaigns in Philippines?
Absolutely. The key is understanding local culture, using the right influencers, and tailoring content to Filipino tastes. With proper planning, Snapchat campaigns in the Philippines can yield high ROI and brand loyalty.
Conclusion
Partnering with the right Snapchat influencers in the Philippines is a proven way to elevate your brand’s presence in Southeast Asia. The top 10 influencers listed above are just the tip of the iceberg—many micro-influencers also hold significant sway within niche communities. Remember, authentic content, cultural sensitivity, and flexible payment options are your best tools.
As of May 2025, Snapchat remains a powerhouse platform for engaging Filipino youth, making influencer collaborations a strategic move for US brands aiming to expand their footprint.
BaoLiba will continue to update United States influencer marketing trends, so stay tuned and follow us for the latest insights!
