Looking to tap into the Swedish market through Pinterest? If you’re an advertiser or brand aiming to boost visibility and engagement in Sweden, partnering with the right influencers can make or break your campaign. As of April 2025, the Pinterest scene in Sweden is thriving, with local influencers who know how to turn pins into conversions. This guide dives deep into the top 10 Pinterest influencers in Sweden you should consider for your next collab, plus some insider tips on how to approach and maximize your influencer marketing efforts.
📢 Why Pinterest Influencer Collaboration Matters in Sweden
Sweden is known for its design-forward, eco-conscious, and tech-savvy consumer base. Pinterest, with its visual-centric platform, aligns perfectly with this demographic. Swedes love discovering new ideas, from fashion and home decor to sustainable lifestyle tips, making Pinterest a goldmine for brands wanting to reach this audience.
Collaborating with local Pinterest influencers lets you tap into their authentic following, boost brand credibility, and generate high-quality traffic. Plus, Swedish influencers have a keen understanding of cultural nuances and local trends, which helps your content resonate better.
🌟 The Top 10 Pinterest Influencers in Sweden You Need to Know
Here’s a curated list of the top Pinterest influencers in Sweden, based on follower count, engagement rate, content quality, and niche relevance.
1. Emma Svensson – The Scandinavian Home Decor Maven
Emma is renowned for her minimalist Scandinavian interior designs. With over 150K followers, her boards are a go-to for home decor brands. She specializes in eco-friendly furniture and sustainable living tips, making her ideal for brands focusing on eco-conscious products.
2. Lina Karlsson – Fashion & Style Influencer
Lina’s style boards showcase effortless Swedish fashion, from vintage finds to modern streetwear. With 120K followers, she’s perfect for fashion brands looking to target young, trend-conscious Swedes.
3. Oskar Bergström – DIY & Crafts Guru
Oskar specializes in DIY projects, especially for sustainable crafts. His 85K followers love his budget-friendly ideas. Brands in home improvement or eco-friendly craft supplies should consider Oskar for collaboration.
4. Sofia Lindgren – Food & Lifestyle Expert
Sofia shares delicious Swedish recipes and lifestyle tips. Her 95K followers are mostly foodies and health-conscious consumers, making her a great fit for organic food brands.
5. Mikael Johansson – Travel & Adventure Enthusiast
Mikael’s pins feature Swedish nature spots and adventure travel ideas. With 70K followers, he’s perfect for outdoor gear or tourism brands targeting domestic travelers.
6. Alice Nilsson – Sustainable Fashion Advocate
Alice promotes eco-friendly Swedish fashion brands. Her 60K followers are passionate about sustainable shopping, making her a key influencer for brands aiming for eco-conscious consumers.
7. Viktor Eriksson – Tech & Gadgets Reviewer
Viktor’s boards focus on tech gadgets and innovations. With 50K followers, he’s suitable for tech brands wanting to reach a Swedish tech-savvy audience.
8. Julia Andersson – Parenting & Family Lifestyle
Julia shares tips on Swedish parenting, family activities, and kids’ fashion. Her 80K followers include young parents and family-focused brands.
9. Carl Gustavsson – Wedding & Event Planning Expert
Carl’s boards are filled with wedding inspiration and event decor ideas. His 40K followers are mostly engaged couples and event organizers.
10. Elin Pettersson – Beauty & Skincare Specialist
Elin’s pins feature Swedish beauty routines, skincare tips, and product reviews. With 55K followers, she’s ideal for beauty brands entering the Swedish market.
💡 How to Approach and Collaborate with Swedish Pinterest Influencers
Swedish influencers appreciate authenticity and transparency. When reaching out, be clear about your campaign goals and offer value—whether it’s free products, payment, or long-term partnership.
Payment methods are typically via bank transfer or PayPal, and contracts should specify content rights and disclosure rules. It’s crucial to respect their creative freedom—Swedes value honesty and originality.
To maximize ROI, tailor your collaboration to local trends. For example, emphasize sustainability, minimalism, or Swedish design in your briefs. Use Pinterest’s advertising tools alongside influencer content to amplify reach.
📊 Data Insights into Swedish Pinterest Trends
According to recent data, Pinterest’s active user base in Sweden is over 2 million, with a significant portion being women aged 25-40. Engagement peaks during seasonal periods like spring and Christmas, especially for home decor, fashion, and food content.
In 2025, Swedish consumers show a preference for brands that showcase eco-conscious values and authentic storytelling. Influencers who incorporate Swedish culture and language in their pins tend to perform better.
❗ Risks and Pitfalls to Watch Out For
Not all influencers deliver what they promise. Always vet their engagement authenticity and previous collaborations. Fake followers or engagement can drain your budget without results.
Legal compliance is key—disclose sponsored content per Swedish and EU regulations. Also, avoid overly promotional content that feels salesy; authenticity wins in Sweden.
📝 FAQs About Pinterest Influencers in Sweden
People Also Ask:
Q: How do I find the best Pinterest influencers in Sweden?
A: Use influencer platforms like BaoLiba, or manually search via Pinterest’s search bar for niche-specific boards. Look for engagement rates and authentic followers rather than just follower count.
Q: What’s the average cost to collaborate with a Swedish Pinterest influencer?
A: Typically, expect to pay between $300-$1,500 per pin or campaign, depending on follower count and content complexity.
Q: How do I measure success from Pinterest influencer collabs?
A: Track referral traffic, engagement metrics (likes, saves, comments), and conversions via UTM links. Pinterest Analytics also provides insight into pin performance.
Conclusion
Partnering with the right Pinterest influencers in Sweden can give your brand a huge leg up in this competitive market. Focus on authentic, culturally relevant content, and respect local influencer customs. As of April 2025, the Swedish Pinterest scene continues to grow, offering a wealth of opportunities for savvy brands.
BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for the latest insights.
