Looking to tap into South Korea’s booming Pinterest scene? In 2025, South Korea remains one of the hottest markets for influencer marketing, especially on visual platforms like Pinterest. If you’re a US-based brand or marketer aiming to expand your reach, collaborating with the right South Korean Pinterest influencers can turbocharge your campaign. But who are the top players? Who’s worth your collaboration dollar? Let’s break down the top 10 Pinterest influencers in South Korea that you need on your radar.
📢 Why Pinterest Matters in South Korea
Pinterest may not be as massive as Instagram or TikTok in South Korea, but it’s a goldmine for niche markets—beauty, fashion, home decor, and travel. South Korean consumers are highly visual and discerning, often seeking inspiration before making purchase decisions. As of May 2025, brands that master Pinterest collaborations are seeing higher engagement rates and better conversion, especially when partnering with local influencers who understand the cultural nuances.
For US brands, understanding how South Korean influencers operate—payment methods, collaboration styles, and platform preferences—is crucial. Typically, payments are made via PayPal, bank transfer, or local options like KakaoPay for Korean influencers. Many influencers are open to brand deals if the campaign aligns with their aesthetic and audience.
🔥 Top 10 Pinterest Influencers in South Korea for Collaboration
1. Seulgi Kim (@SeulgiKim_Designs)
Specializing in interior design and home decor, Seulgi’s aesthetic is minimal chic with a Korean twist. Her boards feature trendy apartment makeovers and DIY tips. Brands like IKEA Korea and local home brands love to collaborate with her for authentic content.
2. Jinwoo Park (@JinwooFashion)
Fashion influencer with a focus on streetwear and luxury brands. Jinwoo’s Pinterest showcases seasonal styling tips, and he often partners with Korean fashion brands such as StyleNanda and Gentle Monster.
3. Ha-eun Lee (@HaEunKBeauty)
Beauty guru with tutorials, skincare routines, and product reviews. Her content attracts a massive skincare-obsessed South Korean audience, making her perfect for collaborations with K-beauty brands like Missha or The Face Shop.
4. Minji Choi (@MinjiTravel)
Travel and lifestyle influencer, sharing dreamy landscapes and city guides. Her boards are perfect for tourism campaigns, especially for promoting Seoul and Jeju Island.
5. Daejun Kim (@DaejunFood)
Foodie influencer focusing on traditional Korean cuisine and modern fusion dishes. Brands like Bibigo or local restaurants look to Daejun to showcase their dishes in an authentic way.
6. Eunji Park (@EunjiLifestyle)
Lifestyle and wellness content creator. She shares daily routines, fitness tips, and mental health inspiration, appealing to Korean health-conscious consumers.
7. Soojin Yoon (@SoojinDecor)
Home decor and lifestyle influencer with a knack for stylish apartment setups. Ideal for collaborations with Korean furniture brands or home accessory companies.
8. Hyunwoo Lee (@HyunwooTech)
Tech and gadget enthusiast, featuring the latest Korean tech gadgets. His boards attract tech-savvy Korean consumers, great for brand launches.
9. Yuna Seo (@YunaFashionista)
Fashion influencer with a focus on eco-friendly and sustainable fashion. Her boards highlight Korean brands advocating sustainability, perfect for green marketing campaigns.
10. Jisoo Han (@JisooArt)
Art and illustration influencer, showcasing her work and tutorials. Ideal for collaborations with Korean stationery brands or art supply companies.
💡 How to Collaborate with South Korean Pinterest Influencers
Partnering with these influencers isn’t just about sending freebies and hoping for the best. Here are some tips:
- Understand their audience: Most South Korean influencers have a niche—beauty, fashion, food. Match your brand to their content style.
- Payment methods: Be ready to pay via PayPal, bank transfer, or local options like KakaoPay or Naver Pay.
- Content rights: Clarify rights upfront—especially on Pinterest, where content is often repinned and shared.
- Cultural relevance: Incorporate local trends and language for authenticity—nothing feels more genuine than native content.
📊 Data Insights: Pinterest Engagement in South Korea
In 2025, Pinterest’s user base in South Korea is around 8 million. While smaller than Instagram, its engagement rate is higher—users tend to spend more time on curated boards. Influencer collaborations here have proven effective for brand awareness and driving traffic, especially in beauty and fashion sectors.
Average engagement per Pinterest post from South Korean influencers ranges from 3-6%, which is high compared to Western standards. Brands working with locals see a 20-30% uplift in campaign ROI, making Pinterest collaboration a smart move.
❗ Risks and Things to Watch Out For
- Cultural missteps: South Korea is highly sensitive to cultural nuances. Make sure your content is respectful and culturally aligned.
- Legal compliance: Always adhere to Korean advertising laws—disclosure, authenticity, and transparency are key.
- Payment delays: Ensure your contracts specify payment timelines; some local influencers prefer milestone payments.
People Also Ask
What is the best way to find South Korean Pinterest influencers for brand collaboration?
The best way is to use platforms like BaoLiba, which connect brands with vetted local influencers. You can also browse Pinterest tags related to your niche and identify top creators. Attending local influencer events or partnering with Korean marketing agencies helps as well.
How much do South Korean Pinterest influencers charge for collaborations?
Rates vary based on follower count and niche, but expect to pay anywhere from $500 to $5,000+ for a sponsored pin or board. Micro-influencers with 10K-50K followers often charge less but deliver high engagement.
Can US brands run Pinterest influencer campaigns in South Korea effectively?
Absolutely. The key is local insight. Partnering with South Korean influencers ensures your message resonates culturally. Use local payment methods and understand regional trends to maximize ROI.
Conclusion
In 2025, South Korea remains a hotbed for Pinterest influencer marketing, especially for brands in beauty, fashion, travel, and home decor. The top 10 Pinterest influencers listed here are your best bets for collaboration—if approached correctly, they’ll bring authentic, high-engagement content that boosts your brand’s visibility.
Remember, success on Pinterest in South Korea hinges on understanding local culture, using the right influencers, and executing well-planned campaigns.
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