Looking to boost your brand’s presence in Saudi Arabia through Pinterest? As of May 2025, Pinterest continues to grow in popularity among Saudi consumers, especially in lifestyle, fashion, and home decor niches. For brands and marketers in the United States eyeing the Saudi market, partnering with the right local influencers can make all the difference. But who are the top Pinterest influencers in Saudi Arabia worth your collaboration dollar? Let’s dive into the top 10, plus some insider tips on how to work with them effectively.
📢 Why Pinterest Influencer Marketing in Saudi Arabia Matters
Saudi Arabia’s digital landscape is booming, with millions scrolling through Pinterest daily for inspiration. Unlike other platforms, Pinterest’s focus on visual discovery makes it ideal for lifestyle brands, fashion, beauty, and even food. U.S. brands aiming to tap into the Saudi market should prioritize Pinterest influencer collaborations due to its high engagement rate and targeted audience.
Furthermore, understanding local culture, payment methods, and legal considerations is crucial. U.S. advertisers typically pay influencers via PayPal, Western Union, or local bank transfers. Knowing that the Saudi Riyal (SAR) is the local currency, and that influencer contracts must respect local customs, can streamline your collaboration process.
💡 Top 10 Pinterest Influencers in Saudi Arabia for 2025
Here’s a curated list of influencers you should consider collaborating with. These creators have established authority in their niches, a strong follower base, and a proven track record of successful brand partnerships.
1. Noor AlFaisal – The Fashion & Lifestyle Maven
With over 1.2 million followers, Noor specializes in modest fashion, a popular niche in Saudi Arabia. Her pins feature trendy abayas, accessories, and beauty tips. Brands like Nike and local fashion boutiques have successfully collaborated with her.
2. Huda’s Home Decor – Interior Inspiration Guru
Huda’s boards depict luxurious Saudi interiors, home DIYs, and decor ideas. Her audience is primarily homeowners and interior enthusiasts. She’s worked with local furniture brands like CasaDecor.
3. Sana Beauty Tips – Skincare & Makeup Expert
Sana’s pins center around skincare routines, makeup tutorials, and beauty product reviews, with a follower count exceeding 900K. She’s partnered with international brands like L’Oréal and local beauty salons.
4. Gulf Foodie – The Culinary Explorer
Gulf Foodie shares mouth-watering recipes, restaurant finds, and food styling tips. His content resonates with food lovers across Saudi Arabia, making him a prime target for F&B brands.
5. Amina’s Travel Diaries – Travel & Leisure Influencer
Amina showcases Saudi travel hotspots, luxury resorts, and cultural festivals. Her 850K followers include travel enthusiasts and luxury seekers. Collaborations with hotel chains and airlines are common.
6. Saudi Style Queen – Modest Fashion Influencer
Focusing on trendy yet modest fashion, she has 1 million followers and frequently partners with clothing brands and e-commerce platforms.
7. Layla’s Beauty & Wellness – Holistic Lifestyle Content
Layla emphasizes wellness, fitness, and natural beauty. Her boards feature health tips, herbal remedies, and spa locations. She’s worked with health supplement brands.
8. Riyadh’s Urban Vibe – City Life & Culture
This influencer captures the vibrant city life of Riyadh, from cafes to nightlife. Her content appeals to young urbanites and fashion-forward audiences.
9. Abaya Chic – Modern Abaya Styling
Specializing in stylish abaya ideas, she has about 750K followers and collaborates with local boutiques and online stores.
10. The Saudi Eco-Living – Sustainable Lifestyle
A niche influencer focusing on eco-friendly living, zero waste, and sustainable fashion, with around 500K followers. Great for brands emphasizing green products.
❗ How to Collaborate Effectively with Saudi Pinterest Influencers
- Understand Local Culture: Respect religious and cultural norms. For example, modest fashion is key.
- Payment & Contracts: Most influencers accept PayPal or bank transfers in SAR. Clarify deliverables and usage rights upfront.
- Content Alignment: Make sure your brand messaging aligns with their content style—authenticity is king.
- Legal & Cultural Compliance: Ensure your campaign abides by Saudi advertising laws, especially around health, beauty, and religious content.
- Leverage U.S. & Saudi Platforms: While Pinterest is dominant locally, cross-promote via Instagram or TikTok for better reach.
📈 Data & Trends in Saudi Pinterest Marketing 2025
According to recent reports, Saudi Pinterest user growth exceeds 20% YoY, with users spending an average of 12 minutes daily on the platform. Brands that collaborate with local influencers see a 3-5x higher engagement rate compared to traditional ads. Influencers in niches like fashion, home decor, and food generate the highest ROI.
People Also Ask
What makes a good Pinterest influencer in Saudi Arabia?
A good Pinterest influencer in Saudi Arabia combines high-quality visuals, cultural relevance, and genuine engagement. They should have a niche aligned with your brand and a trusted voice among followers.
How do U.S. brands pay Saudi influencers?
Most U.S. brands pay Saudi influencers via PayPal, Western Union, or direct bank transfers in SAR. Contracts should specify deliverables, deadlines, and content rights.
Can U.S. brands collaborate with Saudi Pinterest influencers remotely?
Absolutely. With the rise of digital payments and communication tools like WhatsApp and email, remote collaboration is the norm. Just ensure clarity on expectations and legal compliance.
Conclusion
Partnering with the top Pinterest influencers in Saudi Arabia is a proven way to elevate your brand in this growing market. By selecting the right influencer—like Noor AlFaisal or Sana Beauty Tips—and understanding local nuances, your collaboration can hit the ground running. Remember, the key is authenticity, cultural sensitivity, and strategic planning.
As of May 2025, the Saudi Pinterest scene is ripe for U.S. brands looking to expand their influence. Don’t sleep on this opportunity.
BaoLiba will continue updating United States influencer marketing trends, stay tuned for more insights!
