In the fast-moving world of digital marketing, pinpointing the right influencers can make or break a campaign. For brands targeting Portugal, leveraging Pinterest — one of the fastest-growing visual discovery platforms — is a no-brainer. As of April 2025, the Portugal influencer scene on Pinterest is thriving, with top creators driving engagement and sales for local and international brands alike. Whether you’re a US-based advertiser or a global agency, knowing which Portugal Pinterest influencers to partner with can boost your reach, credibility, and conversions. Let’s dive into the top 10 Pinterest influencers in Portugal you should consider for collaboration.
📢 Why Pinterest Is a Goldmine for Portugal Market
Pinterest has become a powerhouse for visual inspiration, especially in Portugal’s lifestyle, fashion, travel, and home decor niches. Its user base is highly engaged, with many Portuguese users searching for local trends, products, and ideas. For brands in the United States eyeing Portugal, Pinterest offers a unique opportunity to tap into a niche yet highly receptive audience.
Most Portuguese influencers on Pinterest focus on niches like interior design, fashion, food, and travel — all perfect for cross-border collaboration. Plus, with local payment options like bank transfers, PayPal, and even international credit cards, US brands can easily manage influencer payments without hassle.
🌟 Top 10 Pinterest Influencers in Portugal for Collaboration
1. Maria Casa Nova
Maria is a household name in Portugal’s interior design scene. Her Pinterest boards are filled with stunning home decor ideas that blend modern and traditional styles. Brands like IKEA Portugal and local furniture stores often collaborate with her for sponsored pins.
2. João Silva
João is a fashion influencer with a knack for combining Portuguese street style with global trends. His Pinterest showcases outfit ideas, shopping hauls, and style tips. He collaborates frequently with local boutiques and fashion brands like Salsa and Zippy.
3. Ana Costa
Ana specializes in travel and lifestyle content. Her Pinterest features scenic spots across Portugal, from Lisbon’s Alfama district to the beaches of Algarve. International travel brands and hotel chains like Pestana Group often team up with her for campaigns.
4. Pedro Fernandes
Pedro’s boards focus on food and cooking, highlighting authentic Portuguese recipes. His collaborations include food brands like La Vaqueira and local markets. US brands in the food niche can leverage his reach to connect with Portuguese food lovers.
5. Sofia Martins
Sofia is a home decor guru with a focus on sustainable and eco-friendly designs. She partners with local artisans and eco-brands. Her Pinterest is a go-to for brands wanting to promote sustainable products in Portugal.
6. Ricardo Lopes
Ricardo’s niche is travel photography, capturing Portugal’s stunning landscapes. His sponsored pins often feature hotel stays, tour companies, and outdoor gear brands. US outdoor brands can benefit from his authentic content.
7. Clara Sousa
Clara’s boards are all about beauty and skincare, highlighting Portuguese beauty brands and trends. She collaborates with local cosmetics companies and international brands expanding into Portugal.
8. Miguel Pereira
Miguel is a tech and gadget influencer. His Pinterest showcases the latest tech gadgets, reviews, and tutorials. He’s a good fit for US tech brands entering the Portuguese market.
9. Isabel Fernandes
Isabel is an event planner and wedding stylist. Her Pinterest is packed with inspiration for weddings and parties across Portugal. Collaboration with event-related brands and venues is common.
10. Filipe Oliveira
Filipe focuses on sustainable living and eco-conscious brands. His boards promote eco-friendly products, zero-waste lifestyle tips, and local green initiatives. US brands that align with sustainability can find a partner in him.
❗ Collaboration Tips for US Brands Engaging Portuguese Pinterest Influencers
💡 Know the Local Culture and Trends
Understanding Portugal’s local culture, holidays, and trending topics is key. Align your campaign messaging with Portuguese values and aesthetics to resonate authentically.
💰 Payment & Contracts
Most Portuguese influencers accept PayPal, bank transfer, or international credit cards. Use clear contracts outlining deliverables, timelines, and compensation to avoid misunderstandings.
🌎 Leverage Local Platforms & Languages
While Pinterest is primarily in Portuguese, many influencers are bilingual. Offering content in both languages can maximize reach and engagement.
📈 Use Geo-Targeting & Analytics
Track performance using Pinterest analytics and geo-targeted ads. This helps optimize your collaboration and measure ROI effectively.
💬 People Also Ask
What are the best ways to find top Pinterest influencers in Portugal?
Start by browsing Pinterest’s search with hashtags like #PortugalInfluencer or #PortugalDecor. Also, check influencer marketing platforms such as BaoLiba, which can connect you with verified Portuguese Pinterest creators. Don’t forget to analyze their engagement, quality of content, and brand fit.
How much do Pinterest influencers in Portugal charge for collaboration?
Pricing varies based on follower count, niche, and campaign scope. Micro-influencers (10K-50K followers) might charge around $200-$500 per pin, while top-tier creators with hundreds of thousands can command $1,000+ per post. Always negotiate clear deliverables and usage rights.
Can US brands pay Portuguese influencers directly?
Yes, most influencers accept international payments via PayPal or bank transfer. Some may prefer local payment methods, so clarify upfront. Using trusted platforms like BaoLiba can streamline this process and ensure compliance with local laws.
📈 Final Thoughts
Partnering with top Pinterest influencers in Portugal is a smart move for US brands looking to expand their footprint in Europe. The key is to choose creators whose audience aligns with your target market and to craft authentic, culturally aware campaigns. As of April 2025, the Portugal influencer scene on Pinterest continues to grow rapidly, offering endless opportunities for collaboration.
BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for the latest insights. Remember, in this game, authenticity and local insights are king. Get your campaigns right, and watch your brand’s visibility in Portugal soar!
