If you’re an advertiser or a brand eyeing Portugal’s vibrant market, you’ve probably heard about Pinterest’s rising influence in the country. As of May 2025, Portugal’s digital scene is buzzing, with Pinterest becoming a key platform for inspiration and shopping. But here’s the real deal: finding the right influencers to partner with can make or break your campaign’s success. Today, I’ll walk you through the top 10 Pinterest influencers in Portugal you should consider for collaboration, backed by real-world insights and practical tips.
📢 Why Pinterest Matters in Portugal’s Marketing Scene
Pinterest in Portugal is no longer just a niche; it’s a powerhouse for visual discovery. Local brands like Lidl Portugal and Cortefiel are leveraging Pinterest to showcase their latest collections and recipes. Influencers with a strong Pinterest presence can help brands tap into the Portuguese lifestyle, which blends tradition with modern trends.
Unlike Instagram or TikTok, Pinterest’s user base in Portugal tends to be more intentional with their content consumption. Users are looking for ideas — from home decor to fashion and travel. This makes Pinterest influencers a goldmine for brands aiming for higher engagement and conversion rates.
💡 Top 10 Pinterest Influencers You Should Collaborate With in Portugal
Here’s the scoop — these are the Portugal-based Pinterest creators making waves in 2025. They have authentic followings, high engagement, and niche expertise that can boost your brand’s visibility.
1. Maria Lisboa – The Home Decor Queen
Maria’s boards are packed with minimalist and boho-chic interiors. Brands like IKEA Portugal have collaborated with her for home makeover campaigns. Her audience trusts her style advice, making her ideal for furniture, decor, and lifestyle brands.
2. João Silva – The Travel & Adventure Guru
João’s travel pins showcase Portugal’s hidden gems, from the Algarve coast to Lisbon’s street art. His collaborations with Visit Portugal have driven thousands of travelers to book trips. Perfect for tourism, hospitality, and outdoor gear brands.
3. Ana Pereira – The Fashion & Style Maven
Ana curates trendy outfits and seasonal fashion tips. She’s worked with Zara Portugal and local boutiques. If your brand targets fashion-forward consumers, Ana’s the one.
4. Tiago Costa – The Food & Cooking Enthusiast
Tiago’s boards are filled with traditional Portuguese recipes and modern twists. Food brands like Danone Portugal have partnered with him for campaigns. Great for food & beverage brands wanting authentic storytelling.
5. Sofia Martins – The Wellness & Lifestyle Influencer
Sofia shares pins on yoga, self-care, and healthy living. She’s collaborated with wellness brands like Celeiro Portugal. Ideal for health, beauty, and lifestyle campaigns.
6. Pedro Oliveira – The DIY & Crafts Expert
Pedro’s tutorials on crafts and home projects are a hit. His audience loves his practical tips, making him perfect for DIY brands and craft stores.
7. Beatriz Costa – The Eco-Friendly & Sustainable Living Advocate
Beatriz promotes sustainable fashion, eco-homes, and zero waste lifestyle. She’s partnered with local eco-brands and NGOs, perfect for green initiatives.
8. Ricardo Fernandes – The Tech & Innovation Fan
Ricardo pins cover the latest gadgets, tech tips, and innovative products. Tech companies and startups can leverage his influence for product launches.
9. Daniela Sousa – The Wedding & Event Planner
Daniela’s boards inspire wedding decor, dresses, and celebration ideas. Brands in the wedding industry should consider her for targeted campaigns.
10. Luís Ribeiro – The Pet Lover & Animal Advocate
Luís shares adorable pet content and pet care tips. Pet product brands can tap into his loyal following for authentic promotion.
📊 How to Approach Pinterest Influencers in Portugal
Reaching out is straightforward but requires a local touch. Most Portuguese influencers prefer direct messages or emails, often listed in their profile bios. Payments are commonly via PayPal or bank transfer, with some opting for barter if they genuinely love the product.
When negotiating, be clear about campaign goals, deliverables, and timelines. Remember, authenticity is king — influencers value brands that align with their vibe and audience.
❗ Risks and Pitfalls to Watch Out For
Not all influencers are created equal. Watch for fake followers, low engagement, or inconsistent branding. Always verify their analytics, and don’t shy away from asking for case studies or previous work. Also, respect local laws around advertising transparency — Portugal is quite strict about disclosing sponsored content.
People Also Ask
What is the best way to collaborate with Pinterest influencers in Portugal?
The best approach is to build genuine relationships. Follow their boards, engage with their content, and then pitch a collaboration that offers mutual value. Personalized outreach works better than generic messages.
How much do Pinterest influencers in Portugal charge for a campaign?
Pricing varies based on follower count, engagement rate, and campaign scope. Micro-influencers (10K-50K followers) might charge around €200-€500 per post, while top-tier creators can ask for €1,000+.
Can brands use Pinterest ads alongside influencer marketing?
Absolutely. Combining Pinterest ads with influencer collaborations can amplify reach and drive conversions. Use Pinterest’s targeting options to reach specific demographics in Portugal.
Conclusion
Partnering with the right Pinterest influencers in Portugal can unlock new levels of brand visibility and sales. As the platform continues to grow in Portugal, so does the opportunity for savvy brands to dominate niche markets through authentic collaborations.
Remember, the key is to choose influencers who genuinely align with your brand and audience. Keep your outreach personalized, transparent, and value-driven.
As of May 2025, Pinterest remains a vital channel for brands looking to establish a visual connection with Portuguese consumers. Whether you’re promoting fashion, travel, or lifestyle products, these influencers can be your gateway to success.
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