Looking to amp up your brand’s presence in the Philippines through Pinterest? In 2025, the Philippine market continues to be a goldmine for savvy advertisers and brands looking to tap into the vibrant, highly engaged Pinterest audience. Collaboration with the right influencers isn’t just optional anymore — it’s a must if you want your campaign to stand out. Whether you’re a US-based brand or an agency looking to expand, understanding who the top Pinterest influencers are in the Philippines can make a huge difference. Let’s dive into the top 10 influencers you should be eyeing for your next collab.
📢 Why Pinterest Is a Goldmine for Philippine Market
Pinterest’s visual-first approach makes it perfect for lifestyle, fashion, travel, and food brands. In the Philippines, Pinterest is booming, with millions of active users, especially among young adults and women. Local brands like Bench, Cream Silk, and Jollibee are already leveraging Pinterest ads and influencer content to boost sales and brand awareness.
For US advertisers, collaborating with Philippine Pinterest influencers offers a cost-effective way to penetrate a highly targeted market. Plus, with popular local payment methods like GCash and bank transfers, managing payments is a breeze. But you gotta know who’s hot right now — that’s where our Top 10 list comes in.
🌟 Top 10 Pinterest Influencers You Should Collaborate With in Philippines
1. Liza Soberano
Liza is a household name, not just in the Philippines but globally. Her Pinterest boards are filled with fashion inspo, travel snaps, and beauty tips. Partnering with her gives your brand an instant boost in credibility and reach.
2. Andrea Brillantes
A rising star, Andrea’s Pinterest content centers around lifestyle, fashion, and personal growth. Her authentic vibe resonates well with young Filipino audiences, making her a perfect fit for brands targeting Gen Z.
3. Michele Gumabao
Known for her beauty and fitness content, Michele’s Pinterest boards are packed with workout tips, skincare routines, and healthy recipes. Collaborating with her can help brands in health, wellness, and beauty sectors.
4. Nadine Lustre
Nadine’s creative Pinterest presence features arts, fashion, and travel. She’s highly appreciated for her artistic style, making her ideal for premium fashion and lifestyle brands.
5. Vhong Navarro
Vhong’s Pinterest content covers comedy, travel, and lifestyle. His broad appeal can help brands in entertainment, travel, and food industry reach a diverse Filipino audience.
6. Rica Peralejo
Rica’s boards focus on motherhood, wellness, and lifestyle. She’s a trusted voice for family-oriented brands and health products.
7. Anne Curtis
A versatile influencer, Anne’s Pinterest profile includes fashion, travel, and charity work. Collaborating with her gives brands a touch of celebrity influence and social credibility.
8. Mina Anwar
Specializing in food and travel, Mina’s Pinterest is full of delicious recipes and scenic spots across the Philippines. Food and tourism brands should definitely consider her.
9. Kris Aquino
Known as the Queen of Talk, Kris’ Pinterest boards showcase fashion, lifestyle, and political activism. Her massive following can skyrocket a brand’s visibility.
10. Vina Morales
Vina’s Pinterest content is centered around music, wellness, and family life. She’s a great match for entertainment and lifestyle brands targeting mature audiences.
💡 How to Collaborate Effectively with Philippine Pinterest Influencers
Partnering with Philippine influencers isn’t just about sending free products or paying upfront. Here are some quick tips:
- Local Payment Methods: Most Filipino influencers prefer GCash, PayMaya, or bank transfers. Use these to avoid hassles.
- Content Cultural Nuance: Filipino audiences love authenticity and humor. Make sure your campaign respects local customs and humor.
- Clear Deliverables: Define what you want — pins, boards, stories, or videos — and set KPIs accordingly.
- Long-Term Partnerships: Building trust over time yields better results than one-off collabs.
📊 Data Insights and Trends
As of May 2025, Philippine Pinterest engagement is driven by lifestyle, fashion, and food content. Brands that align their messaging with Filipino values — family, community, and fun — see the best ROI. Influencers with niche followings in travel, beauty, and food tend to outperform generic profiles.
Moreover, influencer marketing in Philippines is increasingly regulated, so always ensure compliance with local laws and platform guidelines. Working with verified influencers and asking for genuine engagement metrics is key.
❗ Risks and Things to Watch Out For
- Fake Followers: Always vet influencers’ follower authenticity.
- Content Quality: Low-quality pins can damage brand perception.
- Cultural Sensitivity: Avoid content that might offend local sensibilities.
- Payment Scams: Use trusted payment channels like GCash or PayPal.
People Also Ask
How do I find top Pinterest influencers in the Philippines?
You can start by browsing popular Filipino Pinterest profiles, checking engagement rates, or using influencer marketing platforms like BaoLiba that have specific filters for Philippines-based influencers.
What’s the average cost to collaborate with a Pinterest influencer in the Philippines?
Costs vary based on follower count and engagement. Micro-influencers (10k-50k followers) might charge $50–$200 per campaign, while top-tier influencers can go beyond $1,000. Always negotiate and set clear deliverables.
Are Pinterest collaborations effective for brands outside the Philippines?
Absolutely. Pinterest’s global reach and visual appeal make it ideal for international brands targeting Filipino consumers, especially when paired with local influencer content.
Conclusion
Partnering with the right Pinterest influencers in the Philippines can be a game-changer for your brand. The top 10 influencers listed above are already proven to drive engagement and conversions. As the Philippine market continues to grow on Pinterest, now’s the time to lock in some collabs.
Remember, success depends on choosing the right influencer, crafting authentic content, and leveraging local payment methods. Want to stay ahead of the curve? BaoLiba will持续更新United States网红营销趋势，欢迎关注我们。
