In 2025, marketing on Pinterest in Brazil is hotter than ever. If you’re a brand or agency looking to tap into Brazil’s vibrant consumer market, collaborating with top Pinterest influencers is a must. But who are the real players? Who can deliver serious ROI and help your brand stand out? In this article, we’ll break down the top 10 Pinterest influencers in Brazil that you should consider for your next collab. Trust me, these folks know how to turn pins into conversions, and I’ll share some insider tips on working with them.
📢 Why Pinterest Matters in Brazil
Brazil’s social media scene is booming, with over 150 million active users as of 2025. Pinterest, though often overshadowed by Instagram or TikTok, is a goldmine for brands targeting niches like fashion, home decor, beauty, and food. The platform’s visual-centric approach aligns perfectly with Brazilian consumers’ love for vibrant, colorful content. Plus, Brazilians tend to trust peer recommendations, making influencer marketing on Pinterest a savvy move.
In Brazil, local influencers wield significant influence over purchasing decisions. They often collaborate with brands like Natura, O Boticário, and local startups, creating authentic content that resonates with their followers. When working with Pinterest influencers, remember that payment methods typically include bank transfers, Pix (Brazil’s instant payment system), or PayPal. Knowing the local legal and cultural context helps you craft campaigns that stick.
💡 Top 10 Pinterest Influencers in Brazil for Collaboration
Here’s the lowdown on the hottest Pinterest influencers in Brazil you should keep on your radar. These folks have built engaged audiences and are proven to drive results.
1. Mariana Costa (@marianacostapins)
Mariana specializes in home decor and DIY projects. Her boards are full of budget-friendly ideas that appeal to young Brazilian homeowners. She has over 250k followers and works frequently with furniture brands like Etna and Tok&Stok.
2. Lucas Almeida (@lucasalmeidapins)
Lucas is a fashion and lifestyle influencer with a focus on streetwear and eco-friendly brands. His pins often feature sustainable brands like Reserva and farm-to-table cafes. Collaboration-wise, he’s open to sponsored pins and product placements.
3. Juliana Oliveira (@julianaoliveirapins)
Juliana’s niche is beauty and skincare, with a loyal following of over 300k. She often partners with local brands like Granado and Natura, showcasing their products in authentic tutorials.
4. Rafael Santos (@rafaelsantospins)
Rafael is a foodie influencer who creates visually appealing recipes and restaurant guides. His Pinterest boards have over 200k followers, and he often collaborates with local food brands and cafes.
5. Beatriz Lima (@beatrizlima_pins)
Specializing in travel and outdoor adventures, Beatriz’s content is perfect for tourism campaigns aiming at domestic and international travelers. She’s worked with Brazilian tourism boards and hotel chains.
6. Felipe Martins (@felipemartinspins)
Felipe focuses on tech gadgets, home automation, and modern living. His influence extends to young professionals, and he’s collaborated with brands like Samsung and LG.
7. Ana Clara Souza (@anaclarasouzapins)
Ana Clara is a parenting and baby products influencer. Her boards are packed with tips and product reviews, making her a go-to for family-oriented brands.
8. Thiago Pereira (@thiagopereirapins)
Thiago excels in eco-conscious living and sustainable products. His audience is passionate about environmental issues, and brands like Havaianas and local organic stores often reach out to him.
9. Carla Fernandes (@carlafernandesp)
Carla covers arts and crafts, upcycling, and creative hobbies. Her followers love her DIY projects, which make her a perfect partner for craft brands and eco-friendly startups.
10. Diego Costa (@diegocostapins)
Diego is a fitness and wellness influencer with a focus on healthy living and organic products. He’s collaborated with supplement brands and gyms.
❗ Collaboration Tips with Brazilian Pinterest Influencers
- Payment Methods: Make sure you’re clear about payment via Pix, bank transfer, or PayPal. Brazilians prefer instant payments, so plan accordingly.
- Content Localization: Tailor your briefs to match Brazilian culture and trends. Use Portuguese keywords naturally if possible.
- Legal & Cultural Fit: Respect local laws, such as consumer protection and advertising guidelines. Authenticity beats scripted content.
- Engagement Focus: Don’t just pay for pins; look for influencers with high engagement rates. Quality over quantity wins.
- Long-term Partnerships: Building ongoing relationships with influencers leads to better trust and results.
📊 Data Insights & Trends
According to recent reports, Pinterest’s ad engagement in Brazil increased by 35% in Q1 2025. Influencers with niche audiences—like home decor or sustainable living—perform particularly well. Additionally, TikTok-style short videos are gaining traction on Pinterest, so look for influencers who diversify their content.
People Also Ask
How do I find top Pinterest influencers in Brazil?
Start by exploring Pinterest’s search with popular Brazilian hashtags like #decorbrasil or #modabrasil. Use influencer marketing platforms like BaoLiba, which can help you filter by location, audience size, and niche. Also, check out local agencies or talent managers who represent top creators.
What’s the best way to collaborate with Pinterest influencers in Brazil?
Establish clear goals and KPIs. Use direct messaging or email to pitch your campaign, offering fair compensation via Pix or bank transfer. Be transparent about content expectations, and give influencers creative freedom to keep authenticity intact.
Are Pinterest influencer collaborations effective for local brands?
Absolutely. Pinterest’s visual search and discovery features make it ideal for brands in fashion, home, beauty, and food sectors. Local influencers can help your brand gain visibility and trust among Brazilian consumers who prefer peer recommendations.
Conclusion
Partnering with the right Pinterest influencers in Brazil can unlock huge growth opportunities. The key is to pick creators who truly align with your brand values and understand the local market. Keep an eye on emerging talents and trends, and don’t be afraid to test different collaboration styles.
As of May 2025, the Brazilian social commerce scene is evolving fast, and Pinterest is carving out a bigger slice of the pie. Whether you’re a brand or an agency, leveraging these top 10 influencers can give you that competitive edge.
BaoLiba will continue updating United States influencer marketing trends, stay tuned!
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