If you’re looking to break into the Malaysian market or boost your brand awareness there, LinkedIn is a goldmine for B2B connections and influencer collaborations. As of May 2025, Malaysia’s digital landscape continues to evolve, with more businesses and professionals turning to LinkedIn for networking, thought leadership, and partnership opportunities. But with so many influencers out there, which ones are worth your time and budget? Here’s a rundown of the Top 10 LinkedIn Influencers you should consider collaborating with in Malaysia, plus some practical tips to get the most out of your efforts.
📢 Why LinkedIn is a Game-Changer in Malaysia
LinkedIn has grown leaps and bounds in Malaysia, especially as the country embraces digital transformation. Local brands like Maybank and Petronas are leveraging LinkedIn to attract talent, share innovations, and engage with industry peers. For advertisers and brands from the United States, partnering with Malaysian influencers on LinkedIn provides a direct line to decision-makers, C-suites, and key professionals in sectors like finance, tech, and manufacturing.
Unlike other social platforms, LinkedIn’s audience is more professional, making it perfect for high-quality collaboration. Plus, the platform’s advanced targeting options and native features like Sponsored Content and InMail open up new ways for brands to connect authentically with Malaysian audiences.
💡 Top 10 LinkedIn Influencers in Malaysia You Should Collaborate With
Here’s the list of the top LinkedIn influencers in Malaysia that are making waves in 2025. These folks are not just well-connected—they’re also trusted voices in their respective industries.
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Shahril Hamdan
A veteran in the Malaysian tech scene, Shahril shares insights on digital transformation and startup growth. Collaborating with him can elevate your brand’s credibility in the tech and innovation sectors. -
Liyana Yusof
As a HR and leadership expert, Liyana’s content attracts HR managers and C-level execs. Ideal for B2B brands looking to showcase HR solutions or leadership training. -
Dewi Liana
A marketing strategist and content creator, Dewi combines local market insights with global trends—great for brands wanting to localize their messaging. -
Ahmad Faiz
Focused on finance and fintech, Ahmad’s network includes top banking executives and entrepreneurs, perfect for financial service collaborations. -
Michelle Tan
An advocate for women in tech and entrepreneurship, Michelle’s influence helps brands connect with diverse professional audiences. -
Vincent Lee
Specializing in manufacturing and supply chain, Vincent offers insights that appeal to industrial clients and B2B buyers. -
Siti Nurhaliza
Not just a singer, Siti Nurhaliza’s LinkedIn presence focuses on social enterprise and community engagement, ideal for CSR campaigns. -
Kevin Chong
A serial entrepreneur and startup mentor, Kevin’s content is gold when targeting founders and early-stage investors. -
Rina Ramli
Expert in legal and regulatory affairs, Rina’s influence is key for brands seeking compliance insights in Malaysia. -
Jason Lim
Focused on sustainability and corporate governance, Jason can help brands position themselves as responsible corporate citizens.
🔑 How to Collaborate Effectively with Malaysian Influencers on LinkedIn
- Understand Local Culture & Business Etiquette: Malaysian professionals value respect and subtlety. Approach influencers with sincerity and clear value propositions.
- Offer Value-Driven Content: Share insights, data, or case studies that resonate locally but have global relevance.
- Leverage Paid Features: Use LinkedIn Sponsored Content or InMail campaigns to amplify your collaboration.
- Respect Payment Norms: Payment methods like bank transfer in MYR or PayPal are common; clarify terms upfront.
- Build Genuine Relationships: Don’t just view influencers as a means to an end. Engage with their content, comment authentically, and nurture long-term partnerships.
❗ Risks and Pitfalls to Avoid
- Overpromising: Be realistic about what collaboration can achieve. Overhyping can damage your reputation.
- Ignoring Local Laws: Malaysia has strict advertising and endorsement rules. Always ensure compliance.
- Neglecting Content Localization: Content tailored for US audiences might not resonate locally. Adapt your messaging accordingly.
- Neglecting Audience Targeting: Not all followers are your target demographic. Use LinkedIn’s targeting tools to focus on decision-makers and professionals.
📈 Data & Trends You Should Know in 2025
According to recent data, LinkedIn in Malaysia has seen a 25% increase in active engagement in the past year. The platform continues to be the top choice for B2B marketing, with a growing number of local influencers gaining verified status—especially in industries like finance, tech, and professional services. Brands that leverage these influencers for collaboration are seeing improved lead quality and brand trust.
People Also Ask
How do I find top LinkedIn influencers in Malaysia?
Start by exploring industry-specific groups, checking who’s regularly posting high-engagement content, and reviewing influencer directories or local marketing agencies’ recommendations. Use LinkedIn’s search filters like location, industry, and follower count to narrow down your options.
What is the best way to approach Malaysian LinkedIn influencers?
Be genuine and professional. Send a personalized message explaining why you admire their work, how a collaboration can benefit both parties, and propose clear next steps. Respect their time and be transparent about your goals.
Are there local payment methods preferred by Malaysian influencers?
Most prefer bank transfers in MYR, PayPal, or sometimes third-party payment platforms. Clarify payment terms upfront to avoid misunderstandings.
Conclusion
Partnering with the right LinkedIn influencers in Malaysia can open doors to high-quality leads, brand awareness, and credibility in a market that’s rapidly embracing digital transformation. As of May 2025, understanding local nuances, building authentic relationships, and leveraging platform features are key to successful collaboration.
BaoLiba will continue updating United States influencer marketing trends and strategies—stay tuned and follow us for the latest insights!
