📅 Updated: 2025
📍 Target Audience: U.S. Brands & Marketers
📖 Reading Time: ~8 min
📄 Introduction
Kuaishou, often called China’s answer to TikTok, has rapidly emerged as a dominant short-video platform with over 600 million monthly active users. Unlike TikTok, which primarily caters to urban, trend-driven audiences, Kuaishou has a massive user base in China’s lower-tier cities and rural areas, offering a unique opportunity for brands targeting diverse consumer groups.
For U.S. brands looking to enter the Chinese market, Kuaishou influencers (also known as KOLs – Key Opinion Leaders) are key partners in bridging the cultural and consumer gap. But with thousands of influencers, who should you collaborate with? This article highlights the top 10 Kuaishou influencers who can elevate your brand’s reach in China.
🎯 Why Kuaishou for Influencer Marketing?
Kuaishou is not just another short-video platform—it has its own unique culture and marketing ecosystem. Here’s why you should consider partnering with Kuaishou influencers:
✅ Hyper-Engaged Communities – Kuaishou fosters strong loyalty between influencers and their followers, leading to higher conversion rates.
✅ E-commerce Powerhouse – Many Kuaishou influencers directly sell products via live streams, making it a top platform for social commerce.
✅ Trust-Based Content – Unlike polished, high-production content on Douyin (TikTok China), Kuaishou’s raw and authentic videos build stronger consumer trust.
✅ Diverse Demographics – Kuaishou reaches both urban and rural areas, expanding brand exposure beyond first-tier cities like Beijing and Shanghai.
💡 Pro Tip: If your brand is focused on e-commerce, lifestyle, or FMCG (Fast-Moving Consumer Goods), Kuaishou should be your top choice for influencer marketing in China.
📢 Top 10 Kuaishou Influencers for Brand Collaboration
Here are the top influencers on Kuaishou, spanning e-commerce, fashion, beauty, lifestyle, and entertainment.
1️⃣ Xin Youzhi (Xinba) – “King of Live Commerce”
📌 Niche: E-Commerce | Live Streaming | Mega Sales
📌 Why Collaborate? 🔥 $1.9 billion in sales (2019) | Massive buying power
Xinba is Kuaishou’s most famous live commerce host and one of China’s top sales influencers. His persuasive selling skills have helped brands sell out products within minutes. If your goal is direct sales, Xinba is a top-tier influencer.
🏆 Success Story: Xinba helped a skincare brand generate over $30 million in sales in a single live stream.
2️⃣ Dandan – “The E-Commerce Queen”
📌 Niche: Live Selling | Beauty | Fashion
📌 Why Collaborate? 🚀 $2.5 billion in sales (2022) | Engaged Female Audience
Dandan specializes in beauty and fashion live-streaming, with a massive audience of female consumers in China. She’s known for her engaging, interactive sales style, making her perfect for U.S. beauty and fashion brands looking to expand in China.
🎯 Pro Tip: Collaborate with Dandan for luxury beauty and skincare promotions.
3️⃣ Guige M – “Master of Storytelling”
📌 Niche: Entertainment | Story-Based Marketing
📌 Why Collaborate? 🎬 Engaging content | Trend-driven audience
Guige M stands out for her unique, cinematic content style. Unlike traditional sales-driven influencers, she uses storytelling to promote products, making her a great fit for brands that want organic marketing with high engagement.
💡 Best for: Tech, fashion, and lifestyle brands looking for branded content integration.
4️⃣ Zhouzhou Zhenkeai – “Fashion Icon”
📌 Niche: Fashion | Lifestyle | Luxury
📌 Why Collaborate? 👗 #2 Most Influential Fashion KOL
If your brand is in fashion or luxury, Zhouzhou Zhenkeai is one of Kuaishou’s top fashion influencers. Her content combines trendy outfit styling, product hauls, and lifestyle vlogs, making her perfect for Western fashion brands entering China.
👠 Best for: Apparel, accessories, luxury fashion
5️⃣ Savi Sui – “Beauty Trendsetter”
📌 Niche: Beauty | Skincare | Fashion
📌 Why Collaborate? 💄 Influential in China’s beauty market
Savi Sui is a top beauty KOL, known for cosmetics reviews, skincare tutorials, and trend forecasting. Her audience trusts her recommendations, leading to high conversion rates for beauty brands.
🔥 Best for: Skincare, makeup, and beauty tech
6️⃣ Aha Lolo – “Luxury Beauty & Fashion Star”
📌 Niche: High-End Beauty | Fashion
📌 Why Collaborate? 🏆 Premium audience with high spending power
Aha Lolo specializes in luxury beauty and high-fashion content, making her ideal for high-end U.S. brands targeting China’s premium consumer market.
✨ Ideal for: Luxury cosmetics, jewelry, and designer brands
7️⃣ Cici Xiang – “The Trend Forecaster”
📌 Niche: Fashion | Streetwear | Lifestyle
📌 Why Collaborate? 🎭 Expert in streetwear and fashion trends
If your brand targets young, fashion-forward consumers, Cici Xiang is the go-to KOL for trendsetting content.
🔥 Best for: Sneakers, sportswear, youth-focused brands
8️⃣ Lin Yilun – “Everyday Vlogger”
📌 Niche: Lifestyle | Travel | Family
📌 Why Collaborate? 🎥 Relatable content for mass appeal
Lin Yilun’s daily vlogs resonate with a broad, family-oriented audience. He’s a perfect fit for brands in travel, home essentials, and food & beverage.
9️⃣ Wang Qiye – “Lifestyle Guru”
📌 Niche: Lifestyle | Home & Living
📌 Why Collaborate? 🏠 Great for home & wellness brands
Wang Qiye creates practical, everyday lifestyle content, making him an ideal partner for home, kitchen, and wellness brands.
🔟 Papi Jiang – “China’s Most Famous Internet Personality”
📌 Niche: Entertainment | Humor | Culture
📌 Why Collaborate? 🎭 Broadest influencer reach in China
Papi Jiang is China’s most recognizable online personality, making her a top choice for mass-market branding.
🎤 Best for: Entertainment, lifestyle, and viral marketing campaigns
📢 Key Takeaways for U.S. Brands
📌 Kuaishou is a must for social commerce in China
📌 Live-streaming influencers like Xinba & Dandan drive instant sales
📌 Fashion & beauty brands should target influencers like Zhouzhou & Savi Sui
📌 Authenticity matters—work with influencers who truly connect with their audience
🚀 Ready to tap into China’s booming Kuaishou market? Choose the right influencer and start building your brand presence today!
