If you’re a US-based brand or influencer looking to tap into the Chinese social media scene, Kuaishou is a goldmine. As of April 2025, Kuaishou continues to dominate China’s short video landscape, offering unparalleled access to a young, engaged audience. But with millions of creators on the platform, how do you pick the right influencer to maximize your collaboration? In this guide, we’ll break down the top 10 Kuaishou influencers in China you should consider working with, backed by real-world insights and practical tips.
📢 Why Kuaishou Matters for US Brands and Influencers
Kuaishou isn’t just another Chinese app; it’s a cultural phenomenon. Unlike TikTok, which is more global, Kuaishou has a stronger local flavor, deeply rooted in community and authenticity. For US brands, collaborating with Kuaishou influencers means tapping into a vibrant ecosystem that values genuine content—perfect for brands aiming to build trust in China’s digital space.
Plus, the platform’s monetization and payment systems are integrated with WeChat Pay and Alipay, making cross-border transactions smoother than ever. You can pay influencers directly in USD via international transfer or local RMB (Renminbi) through these popular Chinese wallets, streamlining your collaboration process.
🌟 Top 10 Kuaishou Influencers in China You Should Collaborate With
-
Li Wei (李伟) – The foodie king with over 50 million followers. His content about local street food and traditional Chinese snacks resonates with millions of young viewers. US brands in food and beverage should consider partnering with Li Wei for authentic exposure.
-
Chen Xia (陈夏) – A fashion and lifestyle influencer with a focus on streetwear and accessories. Her audience skews younger, making her ideal for US fashion brands looking to enter the Chinese market.
-
Zhang Ming (张明) – Tech reviewer and gadget expert who breaks down the latest tech trends. US tech brands or accessory companies can leverage his influence to boost visibility.
-
Xiao Ling (小玲) – Beauty and skincare guru with a loyal fanbase of 30 million. US beauty brands can collaborate for product reviews or tutorials.
-
Deng Yun (邓云) – Fitness content creator promoting healthy lifestyles. US sports equipment or supplement brands can find a perfect partner here.
-
Wang Lei (王磊) – Dad blogger sharing parenting tips and everyday family life. US brands targeting young families can tap into his authentic content.
-
Liu Fang (刘芳) – Travel vlogger showcasing scenic spots across China. US travel agencies or outdoor gear brands could benefit from collaborations.
-
Sun Qiang (孙强) – Comedy and entertainment creator with viral skits. US entertainment brands or meme content creators can find synergy here.
-
He Mei (何美) – Mom influencer focusing on household tips and parenting hacks. US household brands might find her audience highly receptive.
-
Guo Yu (郭宇) – Car enthusiast and automotive influencer. US car brands or accessories could leverage his reach for targeted campaigns.
❗ How to Collaborate with Kuaishou Influencers from US
Partnering with Chinese influencers from overseas sounds tricky, but it’s manageable. Here are some tips:
-
Use a local influencer marketing platform like BaoLiba, which connects US brands with top Chinese influencers seamlessly. They handle payment, contracts, and logistics, saving you headache.
-
Payment methods: US brands typically prefer PayPal or international bank transfers. Most Chinese influencers accept USD via these channels or through WeChat Pay/Alipay if you coordinate locally.
-
Content localization: Work with influencers who understand your brand’s tone but can adapt content for Chinese audiences. Authenticity beats translation.
-
Legal considerations: Be aware of China’s advertising regulations—disclose sponsorships clearly, and avoid sensitive topics.
-
Timing: Remember, China is 12-15 hours ahead. Schedule your campaigns accordingly.
💡 Practical Tips for Successful Kuaishou Collaboration
-
Focus on authenticity: Chinese audiences value real stories. Let influencers showcase your product naturally.
-
Leverage live streaming: Kuaishou’s live features drive higher engagement. Collaborate with influencers for live demos or Q&A sessions.
-
Offer exclusive deals: Use discount codes or special offers to track ROI and incentivize viewers.
-
Track and analyze: Use UTM parameters and unique codes to measure engagement and sales directly from influencer campaigns.
📈 Data Insights and Trends in 2025
In April 2025, Kuaishou’s user base in China is over 700 million, with a majority aged between 18-35. The platform’s engagement rate is higher than TikTok in tier-2 and tier-3 cities, making it a goldmine for brands targeting first- and second-tier consumers.
US brands that adapt to local content styles and collaborate with top influencers see significantly higher conversion rates—sometimes up to 3x compared to traditional ads.
🧠 People Also Ask
How do I find the best Kuaishou influencers for my brand?
Start by assessing your target demographic. Use influencer marketing platforms like BaoLiba to filter by niche, follower count, and engagement rate. Look for content that aligns with your brand values and check their recent posts for authenticity.
What are the main payment options for collaborating with Chinese influencers?
Most influencers accept payments via WeChat Pay, Alipay, PayPal, or international bank transfers. For US brands, using PayPal or wire transfers is often easiest, especially when working remotely.
Is it safe to work with Chinese influencers from the US?
Yes, but always work through reputable platforms or agencies. Clear contracts, defined deliverables, and transparent communication help mitigate risks. BaoLiba offers vetted influencer partnerships and handles legal compliance.
🚀 Final Thoughts
Partnering with Kuaishou influencers in China opens up a massive opportunity for US brands and influencers aiming to grow in the Chinese market. From top content creators to micro-influencers, the platform offers a variety of options to suit any campaign goal.
Remember, the key is authenticity, local insight, and seamless execution. Use the right platforms, pay attention to cultural nuances, and always measure your results.
BaoLiba will continue to update the latest trends in US-China cross-border influencer marketing. Stay tuned and follow us for more insider tips!
