Top 10 Instagram Influencers You Should Collaborate With in Vietnam

If you’re a US-based brand or marketer looking to tap into Vietnam’s booming social scene, knowing the right influencers to partner with is gold. As of May 2025, Vietnam’s influencer landscape is hotter than ever, with local stars dominating Instagram and driving massive engagement. Collaborating with top-tier Vietnamese influencers isn’t just about throwing some cash; it’s about strategic, authentic partnerships that resonate with local audiences. Here’s the lowdown on the top 10 Instagram influencers in Vietnam you should consider working with, plus tips on how to make your collab pop.

📢 Why Vietnam’s Instagram Scene Matters for US Brands

Vietnam has over 70 million internet users, and Instagram is their go-to app for lifestyle, fashion, travel, and food content. US brands—from fashion giants like Nike to beauty brands like Fenty—are realizing that local influencers can create genuine buzz and ROI. Plus, the Vietnamese audience prefers authentic, relatable content over traditional ads, so partnering with local influencers helps your brand build trust.

In 2025, the trend is clear: cross-border collaborations are thriving, thanks to platforms like BaoLiba that streamline influencer matchmaking and payment in USD or VND. Influencers in Vietnam often have audiences that are highly engaged, with some boasting follower counts over 2 million. That means your brand gets more eyeballs, more engagement, and ultimately, more conversions.

💡 Top 10 Influencers in Vietnam You Should Collaborate With

Here’s the scoop on the top 10 Instagram influencers in Vietnam that US brands should consider. These creators have proven track records of high engagement and authentic content that converts.

1. @Huyen_Le – The Fashionista Queen

Huyen Le is a fashion influencer with over 3 million followers. She’s known for her chic streetwear and luxury outfit posts. US brands like Michael Kors and Sephora have successfully collaborated with her for product launches. Her audience skews young and stylish, perfect for lifestyle campaigns.

2. @Minh_Tung – The Travel & Food Guru

Minh Tung’s stunning travel shots and local cuisine reviews reach over 2.5 million followers. His authentic storytelling makes him a favorite for tourism and hospitality brands aiming to showcase Vietnam’s hidden gems.

3. @Thuy_Anh – The Beauty & Makeup Maven

With more than 1.8 million followers, Thuy Anh’s makeup tutorials and skincare tips are gold for beauty brands. Collaborations with L’Oréal Vietnam and local skincare startups have driven serious engagement.

4. @Anh_Duc – The Fitness & Wellness Coach

Anh Duc promotes healthy living with a dedicated fitness audience of over 2 million followers. US health brands can tap into his influence to promote supplements, gym wear, or wellness retreats.

5. @Linh_Meow – The Lifestyle & Mom Blogger

Linh Meow’s relatable content on motherhood, lifestyle, and fashion resonates with a broad demographic. She has around 1.5 million followers and often partners with household brands and family-focused products.

6. @Nhi_Phu – The Young Entrepreneur

Nhi Phu combines fashion, business tips, and personal branding with her 1.2 million followers. Ideal for US brands targeting young professionals and startup culture.

7. @Tuan_Nguyen – The Tech & Gaming Influencer

With a niche focus, Tuan Nguyen appeals to gaming and tech enthusiasts. His 900K followers are highly engaged, making him a good fit for tech gadgets and e-sports brands.

8. @Bich_Trang – The Eco & Sustainability Advocate

Bich Trang’s passionate content about eco-living taps into Vietnam’s growing sustainability movement. Her 800K followers include environmentally conscious consumers.

9. @Duc_Ha – The Cultural & Art Influencer

Duc Ha’s posts about Vietnamese culture, art, and history have cultivated a dedicated following of over 700K. US brands looking to highlight cultural collaborations find him a perfect partner.

10. @My_Nguyen – The Everyday Lifestyle Vlogger

My Nguyen’s relatable, everyday life content attracts around 1 million followers. She’s great for lifestyle products and brand awareness campaigns.

📈 How to Approach Influencer Collaboration in Vietnam

Partnering with Vietnamese influencers isn’t just about sending free stuff and hoping for the best. Here’s what you should keep in mind:

• Understand Local Culture & Trends: Vietnam’s social media trends evolve fast. Use BaoLiba to spot rising stars and trending content styles.
• Payment & Contracts: Most Vietnamese influencers prefer USD or VND via PayPal, bank transfer, or local e-wallets like MoMo. Clear contracts, deliverables, and usage rights are must-haves.
• Content & Platform Expectations: Instagram remains dominant, but TikTok is climbing fast. Tailor content formats accordingly.
• Authenticity is Key: Vietnamese audiences value genuine stories. Collaborate with influencers who truly align with your brand values.

❗ Common Risks & How to Mitigate Them

• Fake Followers & Engagement: Always vet influencers via tools like Socialblade or BaoLiba’s influencer verification services.
• Legal & Cultural Missteps: Be aware of Vietnam’s advertising laws and cultural sensitivities. Local legal advice helps avoid pitfalls.
• Payment Disputes: Use trusted platforms like BaoLiba for safe, transparent transactions.

🤔 People Also Ask

How do I find the right influencer in Vietnam?

Start by defining your target audience and campaign goals. Use platforms like BaoLiba to filter influencers by niche, follower count, engagement rate, and authenticity. Look for influencers whose content aligns with your brand.

What’s the average cost to collaborate with a Vietnamese influencer?

Costs vary widely based on follower count and campaign scope. Micro-influencers (10K-50K followers) might charge $200-$500 per post, while top-tier influencers with millions of followers can command $10,000+ for a single campaign.

Is it better to work with Vietnamese influencers directly or via a platform?

Using a platform like BaoLiba simplifies the process—streamlining vetting, payment, and legal contracts—especially if you’re new to cross-border influencer marketing.

Conclusion

Partnering with Vietnam’s top Instagram influencers is a powerful way to extend your brand’s reach into Southeast Asia. From fashion and beauty to travel and tech, these influencers can help you craft authentic stories that resonate locally while boosting your global presence.

As of May 2025, savvy US brands are leveraging influencer collabs in Vietnam more than ever. Stay ahead of the curve by choosing the right influencers, understanding local nuances, and using reliable platforms like BaoLiba to make the process smooth.

BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for the latest insights!