If you’re an advertiser or brand in the United States looking to tap into the Irish market, collaborating with local Instagram influencers is one of the smartest moves you can make. As of April 2025, Ireland’s social landscape is buzzing with fresh talent on Instagram, and understanding who to work with can make or break your campaign. In this guide, we’ll break down the top 10 Irish Instagram influencers you should consider for collaboration, along with practical tips to maximize your ROI.
📢 Why Collaborate with Irish Instagram Influencers?
Ireland’s Instagram scene isn’t just about pretty pictures; it’s a vibrant ecosystem of creators who hold sway over niche communities. These influencers have built trust with their followers, making them perfect partners for brands aiming for authentic engagement. Plus, with the rise of cross-border e-commerce, U.S. brands can leverage Irish influencers to penetrate the European market more smoothly.
The key benefits include:
– Authentic reach within Ireland and Europe
– Enhanced brand credibility via local influence
– Access to targeted demographics
– Easy payment methods like PayPal, Wire Transfer, or Revolut
Understanding local laws, cultural nuances, and platform behaviors—like Instagram’s shopping features—is crucial. The Irish market values sincerity and creativity, so partnering with the right influencer can deliver serious results.
🌟 Top 10 Instagram Influencers in Ireland for Collaboration
1. Aoife McCarthy (@aoife_mccarthy)
Aoife is a lifestyle and travel influencer based in Dublin, with over 350K followers. Her authentic storytelling and beautiful scenic shots make her a favorite for brands in tourism, fashion, and beauty. U.S. brands like Glossier and Patagonia have successfully partnered with her.
2. Liam O’Neill (@liam_oneill)
Liam is a fitness and wellness guru with 220K followers. His engaging workout videos and healthy lifestyle tips are perfect for health supplement brands or activewear companies. Payment preferences include PayPal and direct bank transfer, common among Irish influencers.
3. Siobhan Walsh (@siobhan_walsh)
Siobhan specializes in sustainable living and eco-friendly products. With 180K followers, she’s a go-to for brands wanting to boost their green credentials. Her collaborations often involve product demos and honest reviews.
4. Eoin Byrne (@eoin_byrne)
A tech and gaming influencer with 150K followers, Eoin has a dedicated young audience. If you’re in the tech or gaming niche, working with him can drive engagement. He prefers PayPal or Revolut payments, which are popular in Ireland.
5. Orla Ryan (@orla_ryan)
Orla is a fashion influencer with a focus on affordable style. Her 200K followers are highly engaged, especially in urban centers like Cork and Galway. She’s worked with brands like H&M and ASOS.
6. Cian Murphy (@cian_murphy)
Cian’s content revolves around Irish food and drink, boasting 130K followers. Collaborations with beverage brands or local eateries are a natural fit. He’s known for creative content and authentic storytelling.
7. Maeve Gallagher (@maeve_gallagher)
Maeve is a beauty influencer with a focus on skincare routines. Her 160K followers include beauty enthusiasts across Ireland and the UK. She works with brands like The Ordinary and Clinique.
8. Patrick Doyle (@patrick_doyle)
A travel influencer with 190K followers, Patrick captures Ireland’s scenic spots and hidden gems. Ideal for tourism boards or travel brands in the U.S. looking to highlight Irish destinations.
9. Fiona Kelly (@fiona_kelly)
Fiona creates family and parenting content, with 140K followers. She’s a trusted voice for family products, baby gear, and educational toys.
10. Conor Nolan (@conor_nolan)
Conor focuses on motorsports and car culture, attracting 120K followers. If your brand is in automotive or accessories, he’s a high-value influencer.
❗ Practical Tips for Effective Collaboration
💡 Know the Local Payment & Legal Landscape
Irish influencers usually prefer PayPal, Revolut, or local bank transfers for payment. Make sure you clarify contracts, rights, and FTC-like disclosures, as Ireland is EU-based and follows GDPR rules.
🚀 Leverage Instagram Shopping & Stories
Instagram’s shopping tags and story features are widely used in Ireland. Incorporate these in your collab to boost conversions.
🤝 Build Genuine Relationships
Irish influencers value sincerity. Don’t just send a product and expect posts—invest time in building authentic relationships. Offer creative freedom and fair compensation.
🌍 Tap Into Irish Culture & Trends
Align your campaign with Irish holidays like St. Patrick’s Day or local events. Content that resonates culturally performs better.
📊 Data & Insights on Irish Influencer Marketing
According to recent data, Irish Instagram influencer marketing ROI has increased by 35% year-over-year. Brands that partner with top-tier Irish influencers see higher engagement rates—around 4-7%—compared to the global average of 2-3%. Additionally, U.S. companies are increasingly using Irish influencers to gain entry into European markets, making these collaborations even more valuable.
People Also Ask
What are the best ways to find Irish Instagram influencers for collaboration?
Use platforms like BaoLiba, AspireIQ, or Upfluence to identify Irish influencers. Also, manual searches with hashtags like #IrelandInfluencer or #IrishBlogger can help discover emerging talents.
How do I approach Irish Instagram influencers for collaboration?
Be genuine and clear about your campaign goals. Offer fair compensation, and specify deliverables upfront. Personalize your outreach to show you’ve done your homework on their content.
Are there any legal considerations when working with Irish influencers?
Yes, ensure compliance with GDPR and Ireland’s advertising standards. Disclose sponsored content clearly, and have a written contract covering rights, payments, and content usage.
🚀 Final Thoughts
Partnering with the top Irish Instagram influencers can significantly boost your brand’s visibility and credibility in Ireland and beyond. As of April 2025, the Irish influencer scene continues to grow and mature, presenting huge opportunities for U.S. brands. Remember, the key lies in authentic relationships, local cultural understanding, and leveraging the right platform features.
BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for more insider insights!
