Top 10 Instagram Influencers You Should Collaborate With in Finland

If you’re running global marketing campaigns, especially targeting the Finnish market, knowing who to partner with on Instagram is key. With the rise of social media and influencer marketing, Finland’s Instagram scene is booming. As of May 2025, brands from the US and around the world are eyeing Finnish influencers to boost visibility and engagement. But who are the top names that pack a punch in Finland’s influencer scene? Let’s cut through the noise and get into the real deal.

This guide dives into the top 10 Instagram influencers in Finland you should consider for collaboration. Whether you’re a brand looking to expand in Scandinavia or an agency aiming to tap into fresh audiences, these influencers are your best shot. Plus, I’ll share practical tips on how to approach them, payment methods, and local nuances.

📢 Why Finnish Instagram Influencers Matter in 2025

Finland might be small in terms of population—around 5.5 million—but it’s huge on digital engagement. Finnish consumers trust local influencers more than foreign brands, especially when it comes to beauty, outdoor gear, tech, and eco-friendly products. As of May 2025, influencer marketing in Finland has grown 35% YoY, with Instagram reigning supreme among younger audiences.

For US brands, collaborating with Finnish influencers means tapping into a niche but highly engaged community. Plus, the local culture values authenticity and sustainability, so influencers who embody these traits tend to perform best.

🏆 Top 10 Instagram Influencers in Finland for 2025

Here’s the rundown of Finland’s top Instagram influencers that you should keep on your radar:

1. Sara Finlandia (@sara.fi)

A lifestyle and travel influencer with 1.2 million followers, Sara showcases Finnish nature, cozy cafes, and outdoor adventures. She’s perfect for brands in travel, outdoor gear, or eco-tourism.

2. Mikko TechFinn (@mikko.tech)

Tech-savvy and innovative, Mikko’s 850K followers look to him for gadget reviews, startups, and sustainable tech. Great for brands in electronics and green energy.

3. Laura EcoChic (@laura.ecochic)

Sustainable fashion influencer with 950K followers, Laura promotes eco-friendly brands and ethical shopping. Ideal for fashion, beauty, and lifestyle brands emphasizing sustainability.

4. Janne FoodieFinn (@janne.foodie)

Food lover and chef, Janne has 700K followers who love Finnish cuisine, recipes, and local food spots. Perfect for food brands or restaurant collaborations.

5. Nina Fashionista (@nina.fashionista)

Fashion influencer with 1 million followers, Nina’s style is modern Scandinavian with a touch of Nordic minimalism. Ideal for apparel or accessory brands.

6. Petteri Outdoors (@petteri.outdoors)

With 650K followers, Petteri specializes in outdoor activities like hiking, skiing, and camping. He’s a go-to for outdoor gear and adventure brands.

7. Aino Wellness (@aino.wellness)

A wellness and mental health advocate, Aino has 800K followers. She’s perfect for health, fitness, and wellness brands.

8. Ville UrbanLife (@ville.urbanlife)

City life and architecture influencer, Ville’s 750K followers love modern Finnish urban culture. Best for real estate, tech gadgets, or lifestyle brands.

9. Helmi ArtAndCulture (@helmi.artandculture)

An artist and cultural enthusiast with 600K followers, Helmi shares Finnish art, music, and heritage. Great for brands in entertainment, art supplies, or cultural tourism.

10. Eero FitnessPro (@eero.fitnesspro)

With 900K followers, Eero promotes fitness routines, gym gear, and healthy living. Perfect for sportswear, supplements, or fitness tech.

💡 How to Approach Finnish Influencers for Collaboration

Getting in touch is straightforward, but a little local know-how helps. Finns are direct and value honesty. When reaching out:

• Use clear, concise messages—no fluff.
• Mention why you admire their content and how it aligns with your brand.
• Offer flexible collaboration options—paid posts, product gifting, or long-term partnerships.
• Be ready to pay via PayPal, bank transfer, or local options like MobilePay or Stripe.
• Respect local laws—disclose sponsored content according to Finnish and EU guidelines.

📊 Collaboration Tips for US Brands Targeting Finland

1. Localize Your Content: Use Finnish language or culturally relevant themes to resonate better.
2. Leverage Stories & Reels: Finns love quick, authentic content. Use Stories, Reels, or TikTok-style videos.
3. Offer Competitive Compensation: Expect to pay anywhere from $500 to $5,000 per post depending on influencer reach.
4. Build Long-Term Relations: Finns prefer steady collaborations over one-off gigs.
5. Understand Payment & Taxes: Payments in USD are common, but consider local taxes and VAT if working directly.

❗ Risks and Pitfalls to Watch Out For

• Fake Followers: Always verify engagement metrics—look for real interactions.
• Misaligned Brand Values: Ensure their content aligns with your brand ethos.
• Legal Compliance: Properly disclose sponsored content to avoid legal issues.
• Cultural Sensitivity: Respect Finnish culture and customs in all communications.

❓ People Also Ask

How do I find top Instagram influencers in Finland?

Start with platforms like BaoLiba, which connect brands with verified Finnish influencers. Also, search hashtags like #FinlandInfluencer or #FinnishLifestyle. Use influencer marketing tools like Upfluence or AspireIQ to analyze engagement and authenticity.

What are the best ways to collaborate with Finnish influencers?

Offer clear benefits, such as free products, payment, or exclusive experiences. Be transparent about campaign goals, timelines, and content expectations. Building genuine relationships yields the best results.

How much do Finnish Instagram influencers charge?

Rates vary by follower count and niche. Micro-influencers (10K-50K followers) might charge $200–$800 per post, while top-tier influencers with over 1 million followers can command $3,000–$10,000 or more. Always negotiate based on deliverables and engagement.

🚀 Final Thoughts

Partnering with the right Finnish Instagram influencers can skyrocket your brand’s visibility in Scandinavia and beyond. As of May 2025, Finland’s influencer scene is more vibrant than ever, with authentic voices that connect deeply with their audiences. Do your homework—know who fits your brand, approach professionally, and respect local customs.

Remember, influencer marketing isn’t just about reach—it’s about genuine engagement. With the right picks, your collaboration can lead to meaningful growth and brand loyalty.

BaoLiba will continue updating United States influencer marketing trends, so stay tuned and follow us for more insider tips!