Top 10 Facebook Influencers You Should Collaborate With in Vietnam

If you’re a US-based brand or marketer eyeing Vietnam’s booming digital scene, knowing the top Facebook influencers there is a game-changer. With Vietnam’s rapidly growing internet penetration and Facebook being the dominant social media platform, collaborating with the right influencers can skyrocket your brand awareness and sales. As of May 2025, Vietnam’s social media landscape is more vibrant than ever, and selecting the right influencer partners is crucial for effective cross-border marketing. Let’s dive into the top 10 Facebook influencers in Vietnam you should consider for your next collab.

📢 Why Facebook Influencers Matter in Vietnam

Vietnam’s digital economy is heating up. Over 70% of the population uses Facebook daily, making it the prime platform for brands to connect with local audiences. Influencers here hold significant sway, often more than traditional media, especially among millennials and Gen Z. Working with local Facebook stars allows foreign brands to tap into authentic engagement, language nuances, and cultural trends. For example, brands like Starbucks Vietnam or local FMCG giants are leveraging influencer collaborations to boost product launches.

💡 Top 10 Facebook Influencers in Vietnam for Collaboration

1. Jang Mi – The queen of Vietnamese entertainment content, Jang Mi’s humorous and lifestyle posts attract over 10 million followers. Collaborating with her can give your brand a fun, relatable vibe.
2. Huyền Chip – Known for her lifestyle and travel content, Huyền Chip appeals to young Vietnamese professionals. Her authentic voice can help promote travel, fashion, or tech products.
3. Sơn Tùng M-TP – As a top musician with massive Facebook reach, Sơn Tùng M-TP’s influence extends beyond music into fashion and lifestyle brands.
4. Ngọc Trinh – A fashion and beauty icon with over 12 million followers, Ngọc Trinh is perfect for cosmetics, luxury, or fashion collabs.
5. Bà Tân Vlog – Famous for her viral cooking videos, Bà Tân Vlog can help brands in food, kitchen appliances, or family-oriented products.
6. Thúy Vi – A beauty influencer with a focus on skincare and fashion, Thúy Vi is ideal for brands targeting young women.
7. Đức Phúc – A singer and influencer with a massive fan base, Đức Phúc can elevate campaigns related to music, lifestyle, or personal care.
8. Lê Bống – Fitness and lifestyle influencer, Lê Bống appeals to health-conscious audiences, great for fitness gear or wellness brands.
9. Diệp Lâm Anh – Known for her beauty and lifestyle content, she’s a go-to for fashion and beauty brands.
10. Vinh Râu – Comedy and entertainment influencer, Vinh Râu can bring humor and relatability to your campaigns, especially among younger demographics.

❗ Risks and Legal Considerations in Vietnam

When collaborating with Vietnamese Facebook influencers, be aware of local regulations. Contracts should specify content rights, payment methods—mostly via bank transfer or e-wallets like MoMo—and disclosure requirements per Vietnamese advertising law. Also, ensure the influencer’s audience demographics align with your target market to maximize ROI.

📊 How to Approach Influencer Collaboration in Vietnam

• Research deeply: Check their engagement rates, audience demographics, and past brand collaborations.
• Build relationships: Vietnamese culture appreciates genuine connections. Personalize outreach, maybe via a local agency or influencer marketing platform like BaoLiba.
• Offer fair compensation: Typical payments are USD or VND, and some influencers prefer collaborations in kind or performance-based deals.
• Create localized content: Use Vietnamese language, cultural references, and trending topics to resonate better.

People Also Ask

What are the best ways to find Facebook influencers in Vietnam?

Use local influencer platforms, Facebook search, or work with agencies like BaoLiba that specialize in Vietnamese influencer marketing. Also, analyze competitors’ collaborations to spot potential partners.

How do I measure ROI from Facebook influencer campaigns in Vietnam?

Track engagement metrics like likes, comments, shares, and conversions. Use UTM parameters and affiliate links to measure sales directly attributable to influencer efforts.

Is it better to work with micro or macro influencers in Vietnam?

Both have their perks. Micro-influencers (10K-100K followers) tend to have higher engagement and niche audiences, which is great for targeted campaigns. Macro influencers (over 1M followers) offer broader reach but might be more expensive.

Conclusion

Partnering with the right Facebook influencers in Vietnam is a proven way to boost your brand’s visibility and credibility in Southeast Asia’s fastest-growing market. Focus on top-tier names like Sơn Tùng M-TP or Ngọc Trinh for massive impact, but don’t overlook niche micro-influencers for authentic engagement. Remember, local nuances matter—tailor your messaging and respect Vietnam’s legal landscape.

As of May 2025, Vietnam’s social media scene remains hot with opportunities. Whether you’re launching a new product or expanding your brand presence, collaborating with Vietnam’s top Facebook influencers is a smart move that pays off.

BaoLiba will continue updating United States influencer marketing trends, stay tuned and follow us for the latest insights!