Introduction: Why Collaborate with Thai BIGO Influencers?
Live streaming has taken over Southeast Asia, and BIGO Live is one of the most popular platforms in Thailand. With a mix of entertainment, gaming, lifestyle, and interactive content, Thai influencers on BIGO Live attract millions of engaged followers.
For US brands looking to expand into the Thai market or reach Thai-speaking audiences, partnering with BIGO influencers can be a highly effective marketing strategy. But with thousands of creators, how do you find the right ones?
In this article, we’ll introduce the top 10 BIGO influencers from Thailand and explain why they could be the perfect partners for your brand.
1. The Power of Thai BIGO Influencers
Thai influencers have strong audience loyalty and excel at real-time engagement. Unlike traditional social media platforms, BIGO Live offers direct interaction, making influencer partnerships more effective.
Key Benefits of Working with Thai BIGO Influencers
✅ High Engagement Rates – BIGO’s live format encourages real-time participation, making promotions feel more authentic.
✅ Diverse Content Niches – From fashion and gaming to fitness and ASMR, Thai influencers cater to various audiences.
✅ Cost-Effective Marketing – Compared to Western influencers, Thai creators offer affordable collaboration opportunities while delivering strong ROI.
💡 Pro Tip: Thai influencers often use a mix of English and Thai in their streams, making them ideal for cross-border marketing.
2. Top 10 Thai BIGO Influencers to Watch
1. Warut ‘Win’ Petchrat – The King of Entertainment
🔥 Why Work with Him?
- One of Thailand’s top BIGO Live streamers with millions of followers.
- Creates high-energy entertainment content, including dance, music, and live challenges.
- Perfect for brands targeting younger audiences in fashion, entertainment, or tech.
🎭 Fun Fact: Warut once held a 24-hour live challenge, keeping fans engaged non-stop!
2. Nicha ‘Nicky’ Thanaporn – Fashion & Beauty Guru
💄 Why Work with Her?
- Specializes in fashion, skincare, and beauty tips.
- Highly interactive and engages followers through Q&A sessions.
- Ideal for beauty brands, fashion retailers, and skincare products.
🚀 Marketing Insight: Nicky’s followers trust her beauty recommendations, making her an influential voice for product promotions.
3. Phupha ‘Gameboy’ Chatchai – The Gaming Sensation
🎮 Why Work with Him?
- One of Thailand’s top BIGO gaming influencers.
- Streams popular mobile games, including PUBG Mobile and Free Fire.
- A great partner for gaming brands, tech accessories, and energy drinks.
⚡ Interesting Fact: Gaming influencers on BIGO often host live giveaways, boosting engagement for brand sponsors.
4. Ratchanee ‘Rita’ Wannarat – Fitness & Health Expert
💪 Why Work with Her?
- A fitness influencer focusing on home workouts, diet tips, and mental wellness.
- Regularly hosts live fitness challenges, making her ideal for health brands, sportswear, and nutrition companies.
🧐 Did You Know? The Thai fitness industry is booming, and influencers like Rita help brands tap into this growing market.
5. Poom ‘DJ P’ Supachai – The Music Maestro
🎧 Why Work with Him?
- A popular Thai DJ and musician who streams live music sets.
- Engages fans with interactive song requests and behind-the-scenes content.
- Perfect for music-related brands, nightlife promotions, and headphone companies.
🎼 Marketing Tip: DJ collaborations work well for alcohol brands and event promotions targeting young adults.
6. Mayuree ‘May’ Jindarat – Comedy & Viral Content Queen
😂 Why Work with Her?
- One of Thailand’s most entertaining live streamers, known for funny skits and viral challenges.
- Keeps audiences highly engaged and interactive.
- Best suited for youth-oriented brands, fast food chains, and lifestyle products.
🎤 Common Misconception: Many brands think comedy influencers aren’t effective for sales—but humor boosts brand recall and engagement!
7. Jirayu ‘J’ Sakda – Tech & Gadget Reviewer
📱 Why Work with Him?
- A trusted tech influencer reviewing smartphones, gadgets, and gaming devices.
- Offers live product demos and Q&A sessions.
- Ideal for tech brands, e-commerce stores, and mobile accessory companies.
🔍 Pro Tip: Tech influencers drive high-converting traffic—especially for brands selling gadgets online.
8. Pichaya ‘Pim’ Suriyawan – ASMR & Relaxation Content Creator
🎙️ Why Work with Her?
- Specializes in ASMR, relaxation, and mental wellness content.
- Has a dedicated fanbase that trusts her recommendations.
- Perfect for sleep aids, wellness products, and relaxation apps.
😴 Marketing Insight: ASMR influencers generate strong product endorsement trust, making them great for sensory-based brands.
9. Tanawat ‘Tee’ Apirak – Food & Travel Blogger
🍜 Why Work with Him?
- Explores Thai cuisine and international food trends.
- Shares real-time food tastings and travel vlogs.
- Best for F&B brands, travel agencies, and kitchen gadget companies.
🍣 Fun Fact: Food influencers often generate high conversion rates for brands offering snacks and beverages.
10. Suchada ‘Sandy’ Prasert – Lifestyle & Daily Vlogger
🏡 Why Work with Her?
- Shares everyday moments, shopping hauls, and DIY projects.
- Appeals to a wide audience, from students to young professionals.
- Great for home decor, fashion, and e-commerce brands.
💡 Marketing Tip: Lifestyle influencers offer natural product placements that feel less like ads and more like recommendations.
Conclusion: Choosing the Right Thai BIGO Influencer for Your Brand
Each Thai BIGO influencer brings something unique to the table. Whether your brand focuses on fashion, gaming, fitness, or lifestyle, there’s a perfect match waiting for you.
By partnering with the right influencer, you can expand your brand’s reach in Thailand, build authentic engagement, and boost sales through live-streaming marketing. Ready to take the next step? Start exploring Thai BIGO influencers today!
