Likee🧭 Introduction: Not Every Platform Is Global — So Don’t Treat It Like One You ever heard someone say, “Hey, let’s run our short video campaign on Likee!” And your immediate reaction is, “Wait, who’s even watching Likee videos these days?” Fair question. In the U.S., Likee barely shows up on the radar. Most people...
Lasso🧭 Introduction: When Facebook Tries to Be TikTok... and Fails If you were in the creator scene back in 2018–2019, especially targeting Gen Z in the US, you probably remember Lasso . It was Facebook’s (or Meta’s) not-so-secret weapon to go head-to-head with TikTok. On paper? Pretty slick. A short-video app, fun effects, catchy music,...
KwaiIntroduction If you're in the U.S. and looking to expand your brand into Brazil, you can't afford to ignore KWAI . Think of it as Brazil’s version of TikTok, but with a crazy high engagement rate and a growing influence in the social commerce space. With over 45 million active users in Brazil , KWAI...
LinkedIn🔍 Introduction: Cracking the Code to Japanese Clients on LinkedIn If you think LinkedIn in Japan works the same way as in the U.S., think again. Unlike in the West, where LinkedIn is an open networking platform, Japan treats it more like an exclusive club. Decision-makers don’t just accept connection requests from strangers. Cold outreach?...
TikTokIntroduction If you're a brand or a marketer eyeing India in 2025, buckle up—this is not your average social media playground. India isn't just another market; it's a beast of its own. With over 1.4 billion people, more than 600 million internet users, and a digital economy that’s skyrocketing, social media marketing here is a...
FacebookIntroduction: Why Facebook Marketing in Brazil is Still a Goldmine If you think Facebook is dead, you’re playing the wrong game. In Brazil, Facebook is still a major player , especially for influencer marketing. The platform might not be the trendiest social network, but with over 100 million active users in Brazil , it remains...
FacebookWhy Micro Influencers Matter More Than Ever Gone are the days when only celebrities and mega influencers ruled the influencer marketing game. In 2024, brands are shifting gears—focusing more on micro influencers (10K-100K followers) who offer better engagement, trust, and cost-effectiveness. But here’s the catch: finding and collaborating with the right micro influencers across different...
InstagramWhy They’re Dominating the Marketing World As we roll into 2025, the digital marketing landscape is set for another major shift. If you haven’t already heard, micro-influencers are taking over. The question is no longer if they’ll dominate the influencer space, but how they’ll reshape the marketing world. From smaller, more niche communities to laser-focused...
YouTubeIn 2025, the creator economy is stronger than ever. It’s a buzzing, fast-moving world where influencers, content creators, and brands are reshaping marketing and business. If you’re still trying to figure out how to ride this wave—or you just want to stay ahead of the curve—this Creator Economy Report is your go-to guide for influencer...